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The Magic Formula For Just About Everything.
Jim Murray · A few years ago, my friend Robert Wright asked me to help him fine tune something he was working on. · Robert is a sales and marketing consultant and a really smart guy, and the stuff he was working on was organizing a series what he called buyer personas. · These were essenti ...
Lost in Amazon 6: The Joy and Agony of Book Life
Paul "Pablo" Croubalian · The first test book for the Lost in Amazon series in now live. I don't expect wide readership. That's not why I wrote it. · It already sold three copies. I haven't started promoting it yet. I assume the three sales are from the three people who know about it. Thank you, Mom, Dad, ...
Avoiding Groupthink: Coming up with Better Team Decisions
Anne 🐝 Thornley-Brown, MBA · Robert Cormack and Gert Scholtz have inspired me but my response to them is too long for a buzz. · Groups and teams are increasingly important as organizations become increasingly complex. I agree with Robert and Gert. The way in which groups and teams are used in the decision- ...
Can Audio Really Kill Video? A How To Test
Paul "Pablo" Croubalian · It's not often that a simple buzz gets me to thinking. Sure, sometimes a producer post spawns another. But a buzz? Robert C. Stern wrote a buzz about the importance of video. It's over here if you missed it. · That buzz got me thinking. Good job, Robert! My ex-wife says I rarel ...
Why I Write. The Simplest Explanation I Can Offer.
Jim Murray · Several people I know have suggested I write a post like this. I thought about it for quite a while and this is what I came up with. · In my opinion, because that’s all I have, there are two dimensions to the why of writing or being a writer. · The internal and the external. · ...
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