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Small Business Marketing & Communication Volume 16: A Few Object Lessons From The Creative World
Jim Murray · Last week I had to delete from my life a consultant who asked me to design a web site and create a logo and positioning for them which I was happy to do. · This consultant then told me they were working on the content, which I insisted they write anyway because of the nature of ...
Small Business Marketing & Communication Volume 15: Social Media Content Marketing–How Worthwhile Is It?
Jim Murray · For the past year or so I have been commenting about on-line marketing mainly through channels like social media and all the various forms of content management. · My main view has been that while all this activity may seem like it’s worthwhile, for a lot of businesses, who ...
Small Business Marketing & Communication Volume 14: A Second Chance To Make A First Impression? I Don’t Think So.
Jim Murray · Developing or retooling a small to medium sized business, as every business owner will tell you, is a lot of work. And it can cost a great deal of money too. But all too often in this process, however, some of the things that are actually the most important parts of getting your ...
Small Business Marketing & Communication Volume 13: Is Social Media A Viable Marketing Tool For Your Service Business?
Jim Murray · One of the things that you pick up if you have made it your business to not just participate in social media, but to really get down to what it’s all about, is a sense of perspective. · First of all, you learn that this is a community. You put your opinions out there and push the ...
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