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2 years ago

What exactly is a brand anyway?

John Ballem💻(jballem.com) · McDonald’s Golden Arches, “You’re among friends at Boston Pizza”, Nike’s “Swoosh” logo. These are all examples of brands, right? Well, sort of. · The term “brand” is often misunderstood. An effective brand is much more than a logo or a clever catchphrase. · A brand expresses and ...

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