#williamzinsser
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Why I Hate Fast Food Journalism.
Robert Cormack · And why I'm worried about Medium. · “Writing is an act of ego, and you might as well admit it.” William Zinsser · Someone was saying the other day that Medium is doomed. In some respects, it was always doomed. Don’t get me wrong, I liked the original concept. It gave writers like ...
Think More. Write Less. Follow Clint.
Robert Cormack · “Hard writing makes easy reading. Easy writing makes hard reading.” William Zinsser (author of “On Writing Well”) · The worst piece of advice on writing goes to Ernest Hemingway. He once said “Writing is easy. All you do is sit down at the typewriter and bleed.” I’m not saying it ...
Why Advertising Should Tell Stories (It Didn't Hurt the Bible)
Robert Cormack · Many moons ago, I loved long copy ads. Not because they filled each sentence with product promises, but because they told a story. Storytelling was an art back then. William Zinsser, author of On Writing Well, described how people would read long stories in The New Yorker “for th ...
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