#wisk

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7 years ago

Sentiment Doesn't Sell.

Robert Cormack · I had a boss once, a great guy named Don, whose claim to fame was creating (or helping create) “Ring around the collar” for Wisk. If you aren’t familiar with this campaign, look it up. It’ll drive you crazy, but it sold a lot of Wisk. You try washing them out, scrubbing them out, ...

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