#zenithradiocorporation

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2 years ago

Why Isn't Your Advertising Working?

Robert Cormack · You're boring. · “I doubt if one campaign in a hundred has a good idea.” David Ogilvy · Way back in the dark ages of television, an engineer working for the Zenith Radio Corporation in Chicago created the mute button. Actually, his boss requested it. He was called “The Commander. ...

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