Account Manager- Walmart Connect - Toronto, Canada - The Mars Agency

The Mars Agency

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus.

With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology.

The agency's latest MarTech platform, Marilyn, is the industry's first and only end-to-end commerce advisor.

Retail media is one of the fastest growing media platforms. Walmart Connect is an advertising platform that intercepts shoppers along their path of discovery and purchase.

Fueled by rich shopper data, Walmart Connect has been built to manage end-to-end strategy and execution of partner brand advertising at Walmart.

We help businesses cut through the digital clutter so they can better perform in an otherwise complex digital landscape, and ultimately reach, engage, and convert more potential customers at the critical time when they are ready to buy.

We own one of Canada's largest pools of high-intent consumer data, which we use to fuel our innovative solutions, customize them, and maximize their performance.

As a result, our leading industry experts continually push the boundaries of what we offer in an effort to drive the very best results for our clients.

Thought leadership is part of our DNA.

We take pride in what we do and how we do it, and always welcome the opportunity to share our experiences and expertise with our clients, partners, and industry peers.

Why do we need you?

As the internal advocate for the client, the Account Manager will be comfortable challenging the campaign and creative services team to ensure they are delivering the best strategy to accomplish client goals; be able to support Account Leadership in the communication of media plans and campaign performance to clients; and be able to assess the quality of the campaign delivery.

Account Managers will work with Account Directors in a POD team to build and execute both POD and account growth plans.

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What will you do?

Manage client communication and reporting
Current Campaigns
Responsible for maintaining the day to day client relationship and communication
Lead campaign meetings with clients (Walmart vendors & merchants, ecomm team):
Use analytics to build and present client reports to clients
Demonstrate media performance value at the presales, incampaign, and postsales stages
Prepare for calls by understanding performance stories from campaign managers
Set agendas, keep meeting on track, communicate action plans and call notes.
Manage client expectations on campaign timing, creative approval process, and performance of campaign tactics
Responsible for the successful delivery of projects and campaigns
Proactively build client media plans by working with account directors, campaign managers, and creative specialists
Project manage the successful delivery of campaigns
Kick off creative services process and troubleshoot delays or challenges
Track performance of campaigns to ensure success against client's stated KPI's
Work with campaign managers to ensure campaigns are fully optimized
Optimize the billing of client's campaigns by working with the finance team
Account and POD growth planning
Build POD and account plans and work with account reps to grow portfolio of accounts
Build proactive media plans to renew and upsell campaigns
Coordinate and participate in strategic client business reviews
Solve troubled account challenges by working with account teams (sales, ad ops, creative)
Develop category plans and case studies to position top performing media plans per category
Present proactive new ideas and category trends to clients
Optimize Walmart Connect processes and efficiency
Identify opportunities to optimize sales, ad ops, and creative processes to ensure an efficient delivery of client campaigns
Work with the Mars production office to ensure the profitability of client campaigns
Integrate with Walmart ecomm and merchant teams to coordinate process improvements and manage expectations

What we're looking for:

College or University diploma in Marketing or equivalent
3 years' experience in a similar role with increasing responsibility
Experience in display advertising media planning, ad operations or sales is an asset
Knowledge of Omniture, Google Analytics, and Commscore analytics platforms is an

- asset