Marketing/business Development Manager - Vaughan, Canada - Campisi LLP

Campisi LLP

Verified Company

Vaughan, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Job Title:
Marketing Manager

Company Overview:

Campisi LLP is a leading Personal Injury firm dedicated to providing exceptional representation to individuals and families who have suffered injuries due to negligence.

With a commitment to client advocacy and a track record of success, we strive to ensure our clients receive the compensation and justice they deserve.

As we continue to grow and expand our services, we are seeking a talented and experienced Marketing Manager to join our team.

Position Overview:

The Marketing Manager will play a key role in developing and implementing strategic marketing initiatives to enhance the visibility and reputation of Campisi LLP.

This role requires a creative thinker with strong project management skills, a passion for storytelling, and a deep understanding of digital marketing strategies.

Key Responsibilities:

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Business Development:

Identify potential referral sources, strategic partnerships, and networking opportunities to generate new business leads.
Develop and nurture relationships with key stakeholders, including medical professionals, insurance companies, and community organizations.
Track and analyze business development efforts to measure ROI and identify areas for improvement.

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Content Creation and Management:

Research, write, and edit articles, blog posts, case studies, and other content to showcase the expertise and thought leadership of the firm.
Collaborate with legal professionals to develop content that educates, informs, and engages our target audience.
Manage content calendar and ensure timely publication across various platforms.

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Niche Practice Development:

Identify emerging trends and opportunities within the personal injury legal industry.
Develop marketing strategies to promote specialized practice areas and differentiate the firm from competitors.
Work closely with attorneys to create targeted marketing campaigns tailored to specific practice areas.

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Social Media Management:

Develop and execute social media strategies to increase brand awareness and engagement.
Create compelling content for social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
Monitor social media channels for trends, feedback, and opportunities to participate in relevant conversations.

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Website Maintenance and Optimization:

Coordinate with web developers to ensure the firm's website is uptodate, userfriendly, and optimized for search engines. Evaluate our current platforms and provide recommendations on go forward strategy.
Regularly review website analytics to track performance and identify areas for improvement.
Implement SEO best practices to improve organic search rankings and drive traffic to the website.

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Event Planning and Coordination:

Plan and execute inperson and virtual events, such as seminars, webinars, and networking mixers.
Coordinate event logistics, including venue selection, catering, invitations, and promotional materials.
Evaluate the success of events based on attendance, participant feedback, and lead generation metrics.
Participate at various Trade Shows either as a booth presenter or as a participant.

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Other Marketing Initiatives:

Stay informed about industry trends, competitive landscape, and best practices in marketing and advertising.
Identify opportunities for innovation and improvement in marketing strategies and tactics.
Collaborate with internal teams, including attorneys, paralegals, and administrative staff, to ensure alignment and consistency in messaging and branding.

Qualifications:

Bachelor's degree in Marketing, Communications, Business Administration, or related field.
Minimum of 8 years of experience in marketing, preferably in the legal or professional services industry.
Strong writing and editing skills, with the ability to craft clear, concise, and compelling content.
Proven track record of developing and executing successful marketing campaigns across multiple channels.
Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fastpaced environment.
Knowledge of SEO best practices and web analytics tools, such as Google Analytics.
Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
Creative thinker with a passion for storytelling and a keen eye for detail.

Benefits:

Campisi LLP offers a competitive salary and benefits package.

We are committed to supporting the professional growth and development of our team members and providing a collaborative and inclusive work environment.

Pay:
$89,233.83-$106,494.63 per year

Benefits: