Social Media Marketing Coordinator - Toronto, Canada - One King West Hotel & Residence

One King West Hotel & Residence

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Serve as the voice of One King West for the brand's social media and online presence (including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, etc.).

Collaborate with the Marketing Manager to create a social media content calendar.
Develop an optimal posting schedule, considering online traffic and engagement metrics.
Develop and curate engaging content for social media platforms aligned with the One King West marketing initiatives and related strategies.
Manage the creation and editing of written, video and photo content.
Ensure a consistent and unified brand voice, look, and feel across social media channels.
Interact with users and respond to social media messages, inquiries, and comments.
Assist in developing and managing social media marketing and influencer marketing strategies.
Monitor and manage the postguest experience and feedback communication efforts through online reviews, social media channels and thirdparty platforms.
Write customized review responses and post these replies across all digital and social review platforms.
Monitor social media channels for industry trends and topics.
Review analytics and create monthly reports on key metrics—present insights and trends to the leadership team.
Suggest new initiatives to expand reach, increase engagements and attract potential guests through social media and online tactics.
Work closely with the Marketing Manager to develop and support campaigns and projects.
Other duties as assigned.

SPECIFIC JOB KNOWLEDGE, SKILLS, AND ABILITIES:

Passion for social media and proficiency with major social media platforms and management tools.
Demonstrated experience in social media content writing and managing social communities with strong copywriting and copyediting skills.
Proficiency with video and photo editing tools and digital media formats.
Ability to understand historical, current, and future trends in social media and act proactively.
Deep understanding of the brand tone and voice.
Able to effectively respond to varying feedback with words leading to a positive outcome for the brand and customer.
Strong problem identification and resolution skills with sound judgment.
Excellent written, oral, and verbal communication skills.
Wellorganized, resourceful, and selfmotivated.
Proven ability to work effectively within a crossdepartmental team with honed interpersonal skills.
Ability to multitask, manage and focus on several deadlines in a demanding and fastpaced work environment.
Ability to meet project deadlines and manage resources effectively.
Due to the nature of the position, flexible work hours are a requirement.

EDUCATION and WORK EXPERIENCE:

Postsecondary education in Marketing, Communications, Journalism, or a related field.
13 years of experience with social media marketing or content development.
Strong knowledge and expertise with all major social media platforms.
Direct experience with review sites, social media, and online community interaction as a voice for customer experience and satisfaction.
Direct experience with Adobe Creative Cloud (Photoshop, Premier Pro, Illustrator, InDesign) or equivalent digital media editing tools is required.
Working knowledge of Microsoft Office (Outlook, Word, PowerPoint, Excel).

Benefits: