Assistant Brand Manager - Richmond Hill, Canada - PD International/Demon Powersports

PD International/Demon Powersports

Verified Company

Richmond Hill, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Background
PD International is a Canadian company based in Richmond Hill, Ontario.

PDI has operated in the outdoor recreational activity industry for over 30 years and is a vertically integrated manufacturer, wholesaler, distributor and retailer of outdoor recreation products.

PDI is a global company, selling products to clients in Canada, USA, Mexico, Australia, Europe, Asia, the Middle East, South America and Africa.

PDI has established renowned global brands through its Demon Powersports and Rugged lines, and has become a strategic supply chain partner for major OEM (Original Equipment Manufacturers) in the powersports and automotive industry since 1992.

The company's scale of operations have propelled it to be the leader and Canada's largest manufacturer of aftermarket ATV, UTV, and side-by-side (SXS) parts.

Today, PDI supplies its products to major international brands including Yamaha, Honda, John Deere, Suzuki, Can-Am, Polaris, and many more.

PDI's products are renowned in the powersports industry, often sponsoring and appearing alongside championship racers in desert racing, rock crawling, and mud circuits under the Demon Powersports brand.

In the past few years, in line with its objectives of being a leader in the outdoor recreation space, PDI created its own electric bike line through its Demon Electric and RYDE brands.

PDI is also looking to expand its product offering and brand awareness in its e-bike lines to promote healthy active living and micro-mobility.

We have offices and employees globally and have a proven track record of success and experience in the recreational and outdoor space.

And while the COVID-19 pandemic has certainly provided its challenges to many, we are optimistic about the future of Canada, as it has challenged us to become more innovative, promote healthier lifestyles, and build towards a more sustainable future.

Position Overview

Responsibilities and Duties

Will undertake all aspects of marketing and branding including developing a holistic and streamlined marketing plan and executing these ideas through various channels including social media, print advertising, digital advertising, brand ambassador programs, and sponsorship initiatives
Collaborate on a daily basis with sales and other teams and participate in meetings with the marketing department and contribute ideas in building brand awareness and general marketing initiatives
Research and bring forth new ideas and analyze competitor branding initiatives within the industry to ensure the company is uptodate with the latest ways to engage our audience, and create branding initiatives to improve client penetration
Work directly with the design team to ensure all branding aspects are included within company materials and inline with branding/marketing initiatives while coordinating with the sales team to meet deadlines
Seek out continuous improvement in our processes and implement best practices and procedures from a branding perspective
Provide cost/benefit analysis in digital advertising initiatives with a strong understanding of the potential impact specific initiatives will have on future business as well as upfront costs
Be a team player in working alongside others, exchanging ideas, and proactively generating innovative brands
Work with team members on additional duties and assigned projects in collaboration with Sales, Business Development, Digital Marketing, Product, and Technology teams
Liaise within teams to identify requirements and work directly with Management in marketing improvements
Be the primary contact in managing partnerships and sponsorships, and assist with budgeting costs and potential revenues/growth on business development/sales projects
Become wellversed in all social media platforms, compile and track followership increases, and suggest improvements action plans to increase these levels on various platforms including but not limited to LinkedIn, Facebook, Instagram, etc.
Produce results and demonstrate high growth in followers on all social media platforms including LinkedIn, Facebook, Instagram, etc.

Qualifications and Skills

University degree in the area of Marketing, Business, or education and training with equivalent employment experience
Strong technical knowledge of key marketing practices, and the ability to execute on these initiatives
Minimum 5 years of branding and/or overall marketing experience
Competence and experience in the duties and responsibilities described above
Solid knowledge and understanding of working in a business environment, digital marketing, social media marketing, inperson sales, branding, and digital advertising
Proficiency in Outlook, Word, Excel and PowerPoint
Excellent judgement and problemsolving skills
Selfstarter, team player and ability to thrive in fast paced and high energy environment
Possess initiative, integrity and a strong work ethic
Attention to detail and acc