Social Media Specialist - Brampton, Canada - City of Brampton

City of Brampton

Verified Company

Brampton, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Description:

JOB TITLE:
Social Media Specialist

DEPARTMENT:
Corporate Support Services

POSTING NUMBER:105828

NUMBER OF POSITIONS:1

JOB STATUS & DURATION:
Full Time Permanent

HOURS OF WORK:35 hour workweek

LOCATION:
Hybrid Model*- when working onsite, you will report to the location of City Hall.

SALARY GRADE:4

HIRING SALARY RANGE:
$75, $84,778.00 per annum

MAXIMUM OF SALARY RANGE:
$94,198.00 per annum

JOB TYPE:
Management and Administration

POSTING DATE:
January 22, 2024

CLOSING DATE:
February 4, 2024

AREA OF RESPONSIBILITY:

Reporting to the Manager, Public Relations, this role is responsible for helping lead, develop and execute Strategic Communications' social media content, activities and campaigns to increase awareness and meaningfully engage with the City's audiences.

The Specialist will act as a key player on the Media and Engagement team in coordinating, creating and reporting on social media content.

KEY RESPONSIBILITIES:

OPERATIONS SUPPORT

Act as lead liaison for the City's social media management platform; working directly with the vendor and providing any key technological updates to the team
Monitor City of Brampton social media channels on a daily basis
Create adhoc posts and campaigns, collaborating with team members and departmental clients
Manage monthly and weekly editorial calendars for City of Brampton channels
Booking, monitor and report on social media advertisement campaigns
Respond to social medial enquiries from the public and consult with key internal stakeholders to provide consistent and appropriate information.
Provide day to day coordination and guidance for social media requests to meet operational needs.
Attend City of Brampton events as required

COMMUNICATIONS AND REPORTING

Lead and implement social media strategy and ensure all channels adhere to best practices
Develop and implement protocols, guidelines, playbook, staff training and social media communication plans
Maintain knowledge and understanding of new technology, new trends and the latest in social media innovation.
Maintain uptodate files, documentation, correspondence or other relevant materials
Ability to identify risks and opportunities w and collaborate with the team to manage and respond to these situations

CUSTOMER SERVICE AND COLLABORATION

Build and maintain a relationship with crossfunctional departments, team, management and externally, to foster and support social media platforms.
Act as a key liaison and lead with the City's Internal Social Media Working Group; developing agendas for regular update meetings, sharing corporate messaging with all leads as required, managing access to the City's social media management platform
Liaise with key departments to prepare formal responses that integrate with each of the social media corporate channels.

BUDGET SUPPORT

Use of effective resource and expense management at all times to meet corporate policies and guidelines.

TEAMWORK AND COOPERATION

Support special projects and training as required.
Work well within diverse groups in support of operational goals and objectives.
Demonstrate corporate values at all times.
Participate as a member of crossfunctional team.

SELECTION CRITERIA:

EDUCATION:

Postsecondary degree or diploma in Marketing, Communications, or other related field.

REQUIRED EXPERIENCE:

35 years of professional experience managing social media accounts, campaigns and communities, with a proven ability to build and engage online communities
Strong knowledge and experience in social media platforms
Facebook, X, Instagram, LinkedIn and YouTube.
Proficiency with social media listening and management tools such as but not limited to, Sysomos, Sprinklr, Google Alerts, Hootsuite
Proven track record of listening and engaging with the online community is an asset
Proficiency in developing and editing shortform videos (i.e. Instagram Reels, Facebook, X and YouTube videos)
Excellent writing and communication skills.

OTHER SKILLS AND ASSETS:

Knowledge of Municipal, Regional, Provincial and Federal Governments and applicable Legislations is an asset
Ability to develop and maintain effective working relationships with the community and other levels of government.
Ability to identify business needs, initiate and coordinate project resource requests
Customer Service and People Management skills; Interface with internal and external customers to meet corporate service standards
Organizational skills; Detailoriented, well organized and able to coordinate and multitask to accomplish a variety of tasks and activities with conflicting priorities and timelines

#LI-CT1

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_Various tests and/or exams may be administered as part of the selection criteria._

Interview:
Our recruitment process may be completed with video conference technology.

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