Marketing Manager, Channel Strategy - Toronto - Scene+

Description

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At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it's the engine powering our growth strategy and our journey to becoming Canada's most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there's always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need

Reporting to the Director, CRM, we are looking for a Marketing Manager, Channel Strategy, to play a crucial role in designing campaigns that resonate with customers and drive positive results that will set Scene+ apart. You will leverage member data to drive channel marketing initiatives that align with our partners' business objectives, elevating the impact of our targeted communications.

This is a full-time, hybrid role, working five days over a two-week period in the office.

What's in it for you:

Ownership. Scene+ is a data-driven organization with one of the largest and most complex customer databases in Canada. Our communications are grounded in insights from millions of members and dozens of partners. Every campaign you plan and deliver will have tangible results across the enterprise, positively shaping the member experience and driving measurable partner success.

Impact. You will gain exposure across various industries, including grocery, banking, entertainment, travel, dining, retail, and more, while collaborating cross-functionally with Partnerships, Data Analytics, Creative, and Technical teams. You will drive channel performance and campaign execution on a national scale. You will contribute directly to the performance of a nationally recognized loyalty brand, ensuring our messages reach the right audiences through the most effective touchpoints.

Growth. You will report directly to a Director who has advanced from a Senior Manager role in four years, leading a team that values authenticity, embraces new ideas, prioritizes knowledge sharing, promotes innovation, and champions professional development. Whether you wish to grow within Scene+ or expand your influence across our ownership network, this is a place where growth is encouraged and supported.

As our new Marketing Manager, Channel Strategy, you will:

• Collaborate on strategy. You will work with stakeholders to define campaign objectives, target segments, messaging, and desired outcomes. You will take an active role in the planning process, ensuring that lead times, resources, and channels are aligned to support campaign availability and seamless execution of marketing initiatives, including technical implementation, creative assets, and adherence to brand guidelines.
• Develop, execute, and automate strategic channel campaigns. You will build and nurture collaborative relationships with internal partner marketing, data science, and brand marketing teams to devise and execute strategic channel campaigns (email, SMS, push, social media, customer journeys, triggers). You will ensure content is personalized for specific segments.
• Analyze and communicate. You will continuously monitor campaign performance metrics, identify areas for improvement, and implement optimization strategies. You will achieve KPIs and derive actionable insights, making persuasive presentations on your recommendations to improve marketing effectiveness and program returns over time. You will maintain effective communication with stakeholders, providing regular updates on campaign performance, seeking feedback, and addressing any concerns that arise.
• Leverage technology to drive success. You will find opportunities to automate processes within the Salesforce Marketing Cloud (SFMC) CRM system. You will foster collaboration with technical development teams and partner marketing teams to support the development of successful, end-to-end, unique, and recurring campaigns in SFMC. You will identify opportunities to streamline workflows, reduce manual effort, and optimize resource utilization.

You bring:

• The drive. You are strategic, results-oriented, and proactive. You are comfortable operating autonomously and take ownership of your accountabilities. You are committed to finding creative solutions that align with business goals. You are excited by the opportunity to elevate one of Canada's most beloved loyalty programs and use CRM data to drive measurable outcomes for members and partners.
• The marketing knowledge. You have progressive experience in customer communication and developing customized contact strategies. You may also be familiar with loyalty program dynamics and strategy. You understand how to align Customer Relationship Management (CRM) channel strategies to enhance customer and member engagement to increase loyalty. You possess a deep understanding of CRM principles and best practices, along with a proven track record of developing successful, targeted marketing campaigns and journeys that yield measurable results. You are logical and technical, able to clearly outline parameters and requirements for the Data and Development teams to build compelling campaigns.
• The expertise. You are a data-driven storyteller with extensive experience designing, developing, and rolling out innovative and personalized channel marketing initiatives. You are genuinely excited about the possibilities of further elevating a well-loved loyalty program and driving tangible business outcomes through effective CRM channel strategies. You embody our value of thinking and acting in future-forward ways, continuously researching and exploring the ways the CRM landscape is evolving.
• The technical skills. You have experience with CRM tools such as Salesforce Marketing Cloud or equivalent platforms. You are familiar with tools such as Excel, Tableau, and PowerBI and can confidently pull and analyze data and draw insights to make recommendations. You understand email and push notification best practices and apply a rigorous Quality Assurance process to all campaign elements.
• The project management skills. You can balance priorities, change direction based on shifting needs, and manage multiple projects simultaneously. You have expertise in creating plans from end-to-end, managing tasks, timelines, budgets, resources, and communications. You have a results-oriented mindset and can set performance goals and metrics to validate member engagement and the effectiveness of marketing campaigns.
• The interpersonal skills. You have exceptional communication skills, with the ability to deliver presentations to diverse audiences at various levels. You can nurture relationships across internal and external teams, gaining trust to influence decisions, and holding your own to champion your ideas. You have experience providing constructive feedback on creative elements, ensuring alignment with the overall channel strategy and campaign objectives, and during execution testing to refine and optimize campaign performance.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that's shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

• Member Focus: We prioritize the needs and experiences of our members in everything we do.
• Teamwork: We believe in the power of collaboration and working together to achieve our goals.
• Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
• Integrity: We uphold the highest standards of honesty and transparency in our actions.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new Marketing Manager, Channel Strategy.
• An interview with the Director, Channel Strategy, and another Manager, Channel Strategy to discuss how your experience aligns with the needs of the team and our partners.
• An interview with the Executive Director of Marketing Delivery to learn more about our cross-collaborative work and campaign strategies.

Apply now.

If you have 70% of what we're looking for and 100% passion for the work we do, express your interest here. Please email us at and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

#LI-Hybrid

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Strategy/Planning, and Project Management

• Industries

  Marketing Services

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