Data Analyst - Edmonton - LawDepot

    LawDepot
    LawDepot Edmonton

    5 days ago

    $55,000 - $90,000 (CAD) per year *
    Description
    @ado/base- . @ado/base-
    Data Analyst
    • Digital Marketing#209, Avenue Edmonton , AB T6E 5V1 Canada
      Position OverviewLawDepot is currently expanding and looking to recruit a Data Analyst
    • Digital Marketing in Edmonton, Alberta.
    This position will be responsible for managing one of the largest search engine marketing accounts in Canada and conducting in-depth data analysis with a strong focus on ad creative. Comprehensive training is provided. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid work schedule.
    Primary Responsibilities Plan, implement, and manage a portfolio of search engine marketing campaigns (Google Ads, Microsoft Advertising) to boost website traffic and drive conversions
    • Experiment with new ad copy, crafting compelling customer messages that convert and serve as a creative sound board for the team
    • Optimize and adjust campaign bids to maximize profitability and ensure peak performance
    • Analyze and interpret financial data and key performance indicators to uncover actionable campaign change tactics
    • Ensure consistency in tone, messaging, and brand voice across all paid advertising efforts
    • Utilize internal reports to provide data-driven insights that enhance campaign effectiveness
    • Conduct in-depth competitor and query research to identify optimization initiatives
    • Audit and review campaign structure details to improve efficiency and results
    • Build product level knowledge to evaluate opportunities
    • Review user level information and segment into audience lists for targeting purposes
    • Stay updated on industry trends, ad formats, and platform-specific best practices for copywriting and creative performance
    • Work with cross functional departments (Legal, Product, Development) to execute projects
      Knowledge and Skill Requirements Post-secondary education in Business, Marketing, Finance, Management Information Systems, Accounting, Operations Management, Economics, or other Analysis related programs
    • Excellent written English communication skills and the ability to write short form advertising copy
    • Strong writing and editing skills, with a deep understanding of persuasive, conversion-focused ad copywriting
    • Experience conducting analysis on large data sets
    • Excellent time management skills and the ability to balance multiple projects
    • High level of proficiency using Microsoft Excel (Pivot Tables, Visualizations, Formulas)
    • Meticulous attention to detail and strong organization skills
    • Sound judgement and data driven decision making ability
    • Ability to summarize complicated analysis and make recommendations
    • Knowledge of PPC / SEM advertising platforms (Google Ads, Microsoft Advertising) would be an asset
      Why You Should Join the LawDepot Team Excellent total compensation package
    • Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
    • Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
    • Three weeks paid vacation, plus bonus personal days
    • Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
    • Company share plan
    • Free catered lunches for the entire office
    • Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
    • Casual work environment
    • Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
    • Free and easily accessible parking
    • Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
    • Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office
      Company ProfileJoin one of the fastest growing companies in Canada LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey
    #J-18808-Ljbffr
    * This salary range is an estimation made by beBee
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