Manager, Brand Marketing and Communications - Mississauga, Canada - BoomerangFX

BoomerangFX

Verified Company

Mississauga, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

**Manager

Brand Marketing & Communications**
Why BoomerangFX?

BoomerangFX is more than just a SaaS tech company - we are North America's fastest-growing cloud-based enterprise software and digital marketing company serving the private pay aesthetic medical industry in segments such as dermatology, med spa, plastic surgery, women's health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity.

We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team of executives from Silicon Valley, digital marketing, fintech and Fortune 100 technology firms.

Trusted by a growing community of healthcare professionals across North America, our product is commercialized and delivers the only cloud-based SaaS solution for private healthcare practices that integrates practice management tools, electronic medical records, accounting, data analytics, digital advertising and lead generation in a single user-friendly solution - this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Mexico, Australia, and the UK with industry-leading technology that is helping to modernize the inside of private healthcare practices.

We are a company that thrives on innovation and out-of-the-box thinking.

When you join BFX, you will be collaborating with a diversified and talented group of individuals and dynamic leaders while sharing in attractive compensation, benefits, and stock option programs.

We foster a culture of teamwork and continuous learning with a strong commitment to diversity and inclusion.

Role in a nutshell

Scope of duties

Set key performance indicators (KPIs) for social media campaigns, such as targets for activity and engagement and measuring performance against the KPI's.
Manage BoomerangFX's social accounts for daily engagement and being up to date on trends that are relevant to BoomerangFX's marketing activities.
Measure and report on the performance of marketing campaigns, making datadriven recommendations for optimization.
Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion.
Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.
Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership.
Collaborate with internal and external stakeholders on brand strategy development, brand positioning, and annual marketing planning.
Work closely with Marketing to review website and analytics to identify successes, and challenges, and optimize accordingly for future campaigns.
Writing press releases and other media communications, ensuring that our print and digital communications reflect our organizational mission and vision.
Lead and support Corporate Engagement with events such as podcasts, conferences, hiring events, info sessions, mentoring, and corporate event deliverables.

What you offer

Bachelor's Degree in marketing, communications, or a related field
5+ years of experience in the areas of marketing, communication & digital strategies
Understanding of marketing automation systems, nurture programs and dynamic content
Capable of researching and providinglogicsupported recommendations based on evidence.
Experiencing using tools such as Meta Ads, Apple Ads, and Google Analytics
Passion for marketing and developing new strategies and tactics.
Ability to craft powerful stories and convey complex topics with simplicity.
Ensure that all marketing efforts serve immediate and longterm business goals by identifyingand executing improvements for processes, content, and lead generation.
Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
Superior communications skills, particularly writing skills, but also verbal/presentation skills.
Strong knowledge and understanding of the private sector healthcare or cosmetic industry is an asset.

Most importantly, you share our values...