Digital Marketing Manager - Montreal, Canada - ONE OF A KIND (O.A.K)

Description

DIGITAL MARKETING MANAGER / E-COMM MANAGER

One of A Kind is looking for an experienced Digital Marketing Manager to handle and coordinate e-commerce sales efforts while driving growth through our Shopify based retail e-platform. In addition, someone to manage and grow our current community through content & activations.

OAK Values - Excellent Service | Teamwork | Inspiring | Individuality | Respect for all

Responsibilities (Including but not limited to) :

• Community manager for our IG and Facebook pages. Manage social media publication calendar and content production.
• Develop and implement content strategies alongside Head of E-commerce and content creators.
• Manage all deliverables for digital campaigns, email marketing and influencers
• Strategize long term online campaigns throughout all platforms to maximize the CRM
• Provide and analyze weekly reporting, in order to make realistic web related and marketing suggestions
• Ensure that all web-based marketing campaigns are properly implemented to grow e-commerce sales
• Plan, organize and manage e-commerce weekly workflow in partnership with the responsible teams (inventory, content, fulfillment, stores, agencies)
• Coordinate social media content with paid advertising agency (Instagram, facebook, tik tok, YouTube, twitter)
• Build ecommerce calendar according to product launches, promotions and product pushes
• Ensure that web- based marketing campaigns are properly implemented to grow e-commerce sales and identify and gaps and opportunities with actionable recommendations
• Ensure that the visual identity of the brand is communicated coherently across all channels
• Manage SEO optimization and ensure that it is compatible with current search engine algorithms
• Ensure that the visual identity of the brand is communicated coherently across all channels
• Ensure that all analytics are properly tracked in order to clearly understand the results of all campaigns (Tracking / Tagging, connecting technologies, point of contact for the support teams internal & external as 3rd parties)
• Perform ROI analysis on e-commerce initiatives to maximize ROAS for e-commerce conversion funnel (Add to cart > Checkout)
• Oversee performance of third parties; Website platform provider | Email provider (Klaviyo) | Web development agency.
• Coordinate the implementation of marketing initiatives for brick and mortar alongside Director of Operations
• Implement and manage OAK loyalty program (Rare circles)
• Develop loyalty and retention strategies that drive repeat visits and conversions
• Optimize online user experience
• Execute annual online performance marketing plans alongside Head of E-commerce
• Identify emerging trends and position OAK competitively within the marketplace
• Have a strong and positive impact on the overall E-commerce department to ensure that the team reaches above and beyond standard marketing objectives.

Knowledge, skills and attributes :

• Proven experience in developing online business & marketing strategies
• Experience in advertising design is also an asset, for retargeting purposes
• The ability to multi-task and turn projects around on short deadlines.
• A grasp of web design software knowledge to properly critique and advise the design team
• Strong understanding of analytics software to track performances of the website
• Proficient in working with Excel, Word, PowerPoint
• Outstanding written & verbal skills in English, French (multilingual abilities considered an asset)
• Must be detail oriented, self-motivated and time efficient.
• Strong analytical, organizational, communication and planning skills
• Understand significant eComm related KPIs and actions towards optimization of them
• Ability for in-depth analysis of Google Analytics reports and ability to derive meaningful decisions based on insights
• Strong knowledge of CRO (Conversion Rate Optimization)
• Profound knowledge of Google Ads campaign set up, management and optimization
• Profound knowledge with Facebook (and IG), being able to optimize social ads campaigns from A to Z.
• Ability to understand and scale all digital campaign types including: SEO, PPC, Search, Display, Media buying, shopping, social, email marketing
• Proficiency with email marketing concepts, structure, and platforms, preferably Klaviyo

Please send your resume to