Digital Analytics Strategist - Toronto, Canada - Scotiabank

Scotiabank

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Requisition ID: 173600

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose:

Responsibilities:

Act as an expert technical resource for modeling, simulation and analysis efforts
Leverage industry best practices to design, test, implement and support a solution
Assure quality security and compliance requirements are met for supported area
Be flexible and thrive in an evolving environment
Adapt to change quickly and adjust work accordingly in a positive manner

Key Accountabilities:

Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
Manage a variety of analytics (Adobe Analytics) and tag management (Adobe Launch) accounts across multiple geographies
Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
Create dashboards using Adobe Analytics Workspace
Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
Identify patterns and trends in marketing results and online activity and report on findings
Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
Monitor site and campaign traffic and determine crosspromotion, crosssell and leadgen opportunities
Familiarity with tag audit tools like ObservePoint and Tag Inspector
Identify bugs and erroneous analytics tags and provide solutions to development team
Work with Digital Channels to advise on our continually evolving digital strategy
Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

Requirements & Qualifications:

2+ years' strong understanding of all of the following: HTML, CSS and JavaScript
2 + years: Expertise in Adobe Analytics implementation using Adobe Launch
2 + years: in configuring web and mobile analytics for multiple clients
Experience in AEP Web SDK
Experience with visualization techniques for data analysis and presentation
Expertise in creating dashboards in Adobe and transforming data from multiple sources
Experience presenting reports and strategic recommendations to clients
Expertise in Google Analytics implementation using Google Tag Manager
Working knowledge of GA
Working knowledge of Power BI and Google Data Studio
Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas

Guided by our purpose:
"for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.