Graphic Artist and Social Media Coordinator - Markham, Canada - Intelligent Fabric Technologies (North America)

Description

• Creating innovative and impactful product branding and packaging solutions that inspire consumer purchase decisions
• Effectively communicating product statements and features through packaging design
• Copywriting and proofreading packaging
• Developing and maintaining packaging technical specifications to ensure compliance and consistency
• Reviewing proofs/samples and provide comments to ensure graphics are properly executed from creative concept to production according to brand standards and guidelines
• Providing suppliers with final approved artwork for product packaging that meets brand requirements
• Actively researching the market for graphics, packaging and presentation design trends
• Creating unique, highlevel presentations for sales team and stakeholders
• Product photography, image color correction and manipulation
• Report to Creative and Marketing Manager
• Daily managing, publishing and creating content for all social media platforms in accordance with calendars and crossfunctional marketing activities. (Instagram, Tiktok, Facebook, Twitter etc)
• Website Content Management (Shopify, WIX)
• Ecommerce Marketing Development (Loyalty programs, Contest management)
• Research marketing trends, industry updates, forecasts, competitive analyses, setting objectives, planning promotions, updating calendars and staying on top of consumer behaviour and buying trends.
• Develop and pitch digital content (blogs, social media, media release, etc.)
• Daily community management and engagement directly communicating via DM and comments with current and new customers creating meaningful connections. (Ecommerce and social media)
• Manage influencer communications and budgets.
• Understanding KPI's and defining them specifically for social media, as well as tracking the performance of previous campaigns.
• Create and report biweekly and monthly reports that analyses and collected data of competitive landscape, consumer behaviour and market trends.
• Report to Creative and Marketing Manager

• Support the Creative and Marketing Manager in evaluating andestablishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
• Excellent project management skills.
• Postsecondary education in Graphic Design or related
• 23 years of experience in graphic design with a focus on packaging and digital communications
• Understanding of the fashion and lifestyle industries and trends
• Extensive knowledge of Adobe Creative Suite (InDesign, Illustrator & Photoshop)
• Video editing skills is a bonus
• Knowledge of Shopify, Hootsuite and Facebook Advertising Platforms
• Strong understanding of typography, lay out and color theory with meticulous attention to detail
• Excellent project management skills with the ability to manage multiple projects and tight deadlines
• Can efficiently collaborate with various team members but can also hunker down and get things done independently
• You adapt to new environments quickly and are self motivated. You thrive in fastpassed exciting environments and love to celebrate small and big wins
• Excellent verbal and written English skills with strong interpersonal abilities to effectively communicate at different levels within the organization.
• A selfstarter and positive attitude
• A well rounded portfolio of previous work showing skillset and creative thinking.

• Fastpaced environment with direct collaboration with creative team and key stakeholders.
• Excellent Health Benefits Package
• Opportunity to grow within the company
• Degree in Media Studies, Marketing, Communications or a related field.
• Minimum 12 years' experience working in social media for a brand(s).
• Strong understanding of the fashion and lifestyle industries.
• Extensive knowledge of Adobe Creative Suite (Illustrator, Photoshop & InDesign)
• Excellent knowledge of Window based products (Microsoft 365, Word, Excel, Powerpoint)
• Knowledge of Shopify, Hootsuite, Klaviyo and Facebook Advertising Platforms.
• Strong typography, lay out and color theory with meticulous attention to detail
• Excellent project management skills with the ability to manage multiple projects and tight deadlines
• Can efficiently collaborate with various team members but can also hunker down and get things done independently
• You adapt to new environments quickly and are self motivated. You thrive in fastpaced exciting environments and love to celebrate small and big wins
• Ability to manage multiple projects and tight deadlines.
• Working knowledge of SEO.
• Excellent verbal and written English skills with strong interpersonal abilities to effectively communicate at different levels within the organization.
• A selfstarter and with a positive attitude