Paid Media Specialist - Mississauga, Canada - Packetlabs

Packetlabs

Verified Company

Mississauga, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Key Responsibilities:

Manages Paid Media Strategy: Establishes effective Paid Ads strategy that correlates with business initiatives and core customer pain points and goals
Platform Management: Manages Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook Ads
Metrics Management: Identifies what our CPA should be and applies this to all tactical initiatives, strives for a ROAS of 400% and a Quality Score of 9/10
Daily Account Management: Performs daily account management of PPC campaigns, reviews underperforming keywords, utilizes negative keywords, and ensures that ad spend budget is not exceeded
Collaboration: Works collectively and collaboratively with the sales team and operations to drive marketing effectiveness
Analytics: Proficient in Google Analytics 4, stays current on search engine and PPC industry trends
Research: Researches and recommends other Paid Advertising opportunities to acquire more Marketing Qualified Leads (MQLs), such as Reddit Ads, Quora Ads, Native Advertising, Broadsign media, and Twitter Ads
Campaign Creation: Creates and executes brand campaigns, remarketing campaigns, search campaigns, display ad campaigns, geotargeting campaigns, target audience campaigns
Ad Copy and

Landing Page Creation:
Maps out campaign structure and ad groups, conduct keyword research, creates tightly themed ad groups and writes ad and landing page copy specific to keywords, utilizes both landing page options available internally (Contentful, Unbounce), performs A/B Split testing for optimization

Reporting: Delivers actionable, datarich weekly budget and performance reports to Digital Marketing Manager, defines a plan for ad spend and ensures investment is maximized efficiently, leverages HubSpot, Google Analytics and Ad Platforms for reporting and calculating ROAS, ability to mine complex data and provide advanced analysis to help positively shape strategic plans
CRM Automation: Develops a clear baseline process for lead scoring, identifying demographics, points of origin, behaviour, and engagement and collaborating with the marketing and sales team to assign metric scores, evaluates leads and compares scores against average customers, determines the weight of each value metric to boost the quality of lead scoring efforts, works with Marketing Specialist to create workflows and sequences within Hubspot to support driving more leads down the marketing funnel

Qualifications:

5+ years experience in paid media and a proven track record of success
Experience with Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook Ads
Proficiency in Google Analytics
Strong analytical skills and the ability to mine complex data
Experience with HubSpot and CRM automation
Excellent written and verbal communication skills
Strong attention to detail and ability to multitask in a fastpaced environment
Passion for staying current on search engine and PPC industry trends
An IT or Cybersecurity background is an asset

This job will be the ideal fit for someone well-versed in creating and managing paid media campaigns focusing on results.

A passion for staying current on industry trends and experimenting with new platforms is a must, as well as an ability to collaborate with teams to drive success.