Social Media Specialist - Vancouver, Canada - Northland Properties

Northland Properties

Verified Company

Vancouver, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management.

Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years.

As Canada's fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.

Overview

Reporting to the Director of Social Media and Communications, this role will be responsible for coordinating the development, strategy and amplification of engaging content as well as analytics and reporting for the Northland restaurant and hotel brand social media channels.

The main focus will be on an exciting brand - Moxies, which has recently gone through a complete brand refresh.

This position will also work with Denny's Canada, Sandman Hotel Group, The Sutton Place Hotels, Chop Steakhouse & Bar, Shark Club, Boulevard and Bar One.

We are looking for someone who is:
A natural born creative storyteller
Obsessed with social media
Fast paced and nimble
Comfortable contributing to growth and evolution
A self-diagnosed hyper organizer
Excited about leading creative projects

We love:

People - Taking care of them whether they are our team or our guests
Connection - Bringing people together in our hotels, restaurants, resorts, and on our teams
Challenge - Our teams embrace challenges and look for solutions for every problem
Growth - We are committed to growing our company every year and currently have 200+ restaurants and 50+ hotels along with two mountain resorts, hockey teams, real estate assets, and more across Canada, the US, the UK & Ireland (Yes, that means one of the perks of working for us is discounts)

Key Responsibilities
Provide strategic planning to maximize our social media presence with unique and highly engaging content.

Work collaboratively with graphic designers, content creators, and photographers to ensure relevant content is produced as planned uniquely for social channels.

Managing logistics and executing integrated marketing campaigns across all brands social media channels to drive brand awareness, engagement and sales.

Develop and calendarize social content based that represents our brand pillars and business objectives, maximizing engagement and sales.
Analyze social marketing data (followers, engagement, views, campaign results, conversion rates, etc.) to help shape future social media strategies.
Stay up to date with market and online trends to ensure campaigns and promotions are relevant to our guests.
Maintain awareness on best practice marketing techniques / tools to achieve successful campaigns and promotions.

Takes initiative to develop new and exciting strategies to present to the brands and takes these to completion for each brand using internal and external resources.

Reports on the success of brand strategies and understands when strategies and costs align with the expected ROI.
Ability to sign off on final content calendar for copy, graphics, assets, photos, and videos. Provides detailed feedback to content creators and coordinators.

Qualifications:

You have 3+ years of relevant social media, content marketing, brand, or communications experience.

You are a self-starter; you relish the opportunity to identify needs and act, without being explicitly told to do so.

You're a person of integrity, honesty and trust. These attributes are important to you and they are at your core.

You have a working knowledge of current social media tools and strategies in order to execute a successful social media campaign.

You're data focused.

You collect, analyze and leverage data with the aim of continuously improving upon business processes, increasing productivity and ensuring the programs you are delivering on achieve maximum impact.

You are a great communicator. You shine when you can pass on knowledge about your craft and gather requirements from stakeholders. You are always able to articulate your thoughts clearly, with various audiences, including executives, peers and partners.
You have a degree or diploma in a marketing related field.

Other details
This role is full time, located in Vancouver.

Salary: 60K-70K

SUMMATION:

Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the mínimal requirements of the applicable skills required.
**ABSOLUTELY NO PHONE CALLS PLEASE