Brand Manager, Spirits, Cream - Oakville
3 weeks ago
Job summary
The Brand Manager Spirits Cream Refreshments is responsible for building and maintaining a profitable spirits and Refreshments portfolio. This includes maintaining overall brand health of the existing and profitable growth of portfolio and leading the broader organization sales retail estates etc to ensure a consistent brand experience across all touchpoints.The Brand Manager is also a coach to the cross functional team capability builder of core marketing skills for the organization The Brand Manager contributes to growth through leading product innovation from ideation through to commercialization Portfolio currently includes Whisky Vodka and Cream Gretzky Panama Jacks Refreshments No Boats on Sunday Lively XOXO Flavoured portfolio
- High level of proficiency in core marketing fundamentals including creation of advertising for in out of store media plan creation understanding budgeting planning analysis developing executing strategic consumer promotions execution analysis equity building primary secondary packaging development market research
- Creating translating brand positioning to short long-term marketing plans for new improved products providing input on long-term brand forecasts packaging improvements pricing advertising media all relevant key touch points including influencers wine spirit media
Job description
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