Digital Marketing Specialist - Abbotsford, Canada - Musora Media

Musora Media

Verified Company

Abbotsford, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Hey I'm Dylan, Marketing Director for our Drumeo Brand at Musora.

We're an online music education company with the mission to create a world where everyone can play the songs they love

I'm looking for a Digital Marketing Specialist to take Drumeo to the next level.

You'll make an immediate impact if you have:

Marketing chops.
A Growth Mindset.
Excellent copy that converts.
Enthusiasm for music, better yet,
drummers.

You'll work closely with the Marketing Director to facilitate growth of the Drumeo brand - both in revenue and awareness.

If you're successful in getting this role, you will be key in maintaining a healthy long-term marketing funnel while capitalizing on spontaneous marketing opportunities.

Key ResponsibilitiesYou will be integral in supporting the Marketing Director with:

Lead Generation. You're on the front lines of communicating with our audiences and ensuring we're building a healthy marketing funnel of engaged drummers.

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Copywriting. You'll be expected to write professional and engaging copy that drummers of all backgrounds can relate to.
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Advertising. You'll be responsible for writing ads that drive people to our free & paid resources. This means you'll get to know our audience better than anyone and take helping them seriously.
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Asset Creation. Execution is key - you'll be coordinating video & photo shoots, hunting down testimonials, and doing whatever it takes to create attention-grabbing advertising assets.
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Miscellaneous projects. Some of the most successful campaigns don't fit under a single marketing branch. You'll need to be flexible in identifying & tackling new opportunities as they arise.
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Artist Relations: Ensure you speak on behalf of Musora while interacting with artists, and maintaining a positive and professional environment.

Key Qualifications We want to harness your strengths while supporting your development - but we're looking for somebody who is exceptional in a few areas:

Excellent Copywriter. Recognize the difference between personality-driven messaging that tells a story, inspires students, and invites them into action vs bland copy that feels corporate, pitchy, and off-putting.

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Marketer. You understand what a marketing funnel is and you have a passion for marketing.
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Organization. Drumeo has a growing team. That means you'll need to stay on top of multiple schedules, studio bookings and more to ensure we're hitting marketing deadlines.
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Detail Oriented. Millions of people see the words we write and the videos we release. You need to catch spelling errors, identify schedule conflicts, and have deep empathy for our audiences.
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Education. Ideally, you'll have a minimum of two years and preferably a 4-year degree in a business-related university program.
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Drummer OR Drum Enthusiast. You love drumming - and preferably have experience playing the drums. (I.E. You know what a _paradiddle_ is.)

Ability to exhibit the Company's

Core Values:
Empathy, Passion, and Grit, as defined on our company website.

What we offer you
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Career Growth. We care about your career growth We're always open to learning what you need to be successful and will do our best to work with you to make that possible
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Learning and Development. We encourage our employees to learn and develop their unique talents and strengths and offer Gallup-Clifton Strengths coaching and workshops.
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Benefits. Physical & mental health benefits, prescriptions, dental, and vision benefits - we care about our employees and want to ensure YOU have the benefits you need to stay healthy and well.
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Paid time off. We understand and value the importance of rest and recovery, including time away from work (Plus, you'll get your birthday off.)
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On-site gym. We have a miniature "iron paradise" you're welcome (encouraged, even) to use at your leisure.
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Onsite SNACKS. Including an assortment of drinks (alcoholic and nonalcoholic), Cliff bars, fruit, and a delicious assortment of cheeses.