Demand Generation 26 Activation Initiative Manager - Ottawa - Export Development Canada

Description

Overview

Application Deadline: February 18, 2026

Join the EDC Team

At EDC, we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade. #LI-Hybrid

Position

Demand Generation & Acquisition Initiative Manager

Employment Type: Contract – 12 Months

Compensation Details:

• Marketing Generalist 17: Salaries typically range from $84,698 to $112,931 annually, based on qualifications and experiences.

Location:

• Export Development Canada operates in a hybrid work environment, currently requiring employees to work in the office 2 days per week. (subject to change)
• This role must be performed from EDC's headquarters in Ottawa.
• Relocation assistance is available for candidates who meet the eligibility criteria.

About EDC

At Export Development Canada (EDC), we empower Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.

Why Join EDC?

• Comprehensive Benefits: EDC offers a competitive compensation & benefits package, work-life balance, & the opportunity to help make Canada and the world better through trade.
• Work-Life Balance: EDC offers a competitive compensation package & work-life balance. We have hybrid work options, 3 to 4 weeks paid vacation, a corporate closure period, summer early Friday's & no meeting Fridays.
• Professional Development: Take advantage of our continuous learning opportunities, including training programs, workshops and language training.
• Inclusive Culture: Be part of a diverse and inclusive workplace that champions employment equity & values diversity of ideas, strengths, & backgrounds to succeed.
• Wellness Programs: Access to wellness initiatives, mental health support, and fitness programs to keep you healthy and happy.
• Community Engagement: Participate in volunteer opportunities and give back to the community through our various social responsibility programs.

Team & Job Overview

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

When you join our team, you'll be helping Canadian businesses learn the endless possibilities that are open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You'll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you'll know that you're making an impact every day – for businesses, for Canada and for the people you work with.

Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world.

The Marketing team is seeking an Initiative Manager on the Demand Generation & Activation (DG&A) team. You will help lead the developmentandexecution of marketing campaigns to drive demand through events, sponsorships and account based marketing (ABM). Collaborating with other groups across the business, we aim to generate leads and accelerate the sales pipeline of Canadian exporters interested in accessing our suite of solutions: knowledge, connections and financial solutions, with the objective of driving financial customer acquisition and helping meet EDC's business objectives.

As a DG&A Initiative Manager you will be responsible for collaborating on strategic direction, then planning, executing, evaluating and iterating on initiatives specifically targeting the Western region of Canada.

The successful candidate will work closely with the regional business teams to manage a portfolio of events, partnerships/sponsorships and ABM campaigns for the specified markets. In collaboration with the events marketing agency, creative marketing agency, key partners and other groups across the organization, the DG&A Initiative Manager will be responsible for bringing marketing insights to the design and execution of initiatives in an agile environment.

What you will be doing

• Proactively consult with internal and external stakeholders to identify needs, gaps and select the opportunities that best contribute to corporate objectives.
• In conjunction with your leader and the business teams, intake and prioritize initiatives based on objectives and allocated budgets.
• Develop and implement integrated sponsorship/partnership initiatives that contribute to lead generation and pipeline acceleration.
• Establish and maintain relationships with stakeholders and partner organizations.
• Negotiate with partners to obtain best value for money, ensure proper documentation is in place to support purchases and promptly process invoices.
• Develop and execute high impact EDC-led or co-hosted events designed to generate qualified leads, create targeted engagement, and support account level activation.
• Manage event logistics and deliverables alongside agency partners, ensuring alignment to ABM and demand generation strategies.
• Recommend event and content topics that align with target account needs and commercial priorities, and secure relevant speakers to support engagement goals.
• Continually monitor, analyze, and evaluate success, including scorecard and dashboard updates, data tracking, results reporting, to demonstrate impact and determine opportunities for improvement.
• Leverage CRM insights to analyze lead flow, engagement, and contribution to pipeline from initiatives you manage.
• Write and edit customer-focused marketing content in support of your initiatives.
• Provide advice and mentoring to junior marketing employees on best practices and protocols.

Key Competencies

• Strong customer focus with a deep understanding of digital journeys, intent signals, and demand generation best practices.
• Demonstrated ability to think strategically and translate insights into actionable demand‑generation plans.
• Effective influencing and negotiation skills (external and/or internal)
• Proven organizational, multi-tasking and project management skills
• Demonstrated ability to manage end-to-end execution of events, partnerships, and integrated ABM campaigns.
• Strong collaboration, networking and relationship management skills
• Ability to produce and edit content for marketing material

What we are looking for

• Bachelor's degree in business or communications or equivalent combination of education and work experience
• Minimum 5 years' experience in event marketing and/or demand generation marketing
• Experience in relationship management (preferably with industry and business organizations)
• Experience with event logistics and project management
• Excellent communication skills in English (written, verbal, presentation)
• Solid knowledge of MS Office Software systems (Word, Excel, Outlook, PowerPoint)

What will make you stand out

• Bilingual in both official languages (French and English)
• Knowledge of EDC's mandate and Canada's trade ecosystem
• Experience working in Agile
• B2B marketing experience

Eligibility

EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements. The position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.

EDC's Commitment to Employment Equity

Export Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures, backgrounds, and abilities. At EDC, we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow, develop, succeed, and be their truest selves.

We actively encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community.

Your application must clearly demonstrate how you meet all the requirements. We thank all applicants' interest in a career at EDC; however, only those selected for an interview will be contacted. Please note that qualified candidates may be considered for similar roles at this level within EDC.

EDC recognizes that disclosing the need for accommodations can be a personal matter. Please know that as an organization, we are committed to maintaining confidentiality and ensuring that any accommodations provided are tailored to support your needs. Our aim is to ensure you have a comfortable and positive experience throughout the recruitment process, so please do not hesitate to contact us directly for any accommodation requests at We are here to support you every step of the way.

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