Digital Marketing

Only for registered members Canada

2 days ago

Default job background
$15 - $30 (USD) per hour
We are looking for an individual or agency to manage our digital marketing footprint and optimize our ROAS, especially through Google Ads. · We are a home maintenance (roofing, gutters, windows, painting, pressure washing) company and we operate in 4 major U.S. locations. We have ...
Job description

We are looking for an individual or agency to manage our digital marketing footprint and optimize our ROAS, especially through Google Ads.

We are a home maintenance (roofing, gutters, windows, painting, pressure washing) company and we operate in 4 major U.S. locations.

We have a stellar track record with our upwork hires with thousands of billed hours and a 5 star rating.


JOB DESCRIPTION:
Digital Advertising and Analytics Optimization

You need to be highly proficient with:

  • Google Ads Manager and Google Ads Optimization
  • Google Ads Conversion Setup and CRMtoGoogleAds ROAS tracking
  • Google Ads keywords, negative keywords, etc
  • Google Ads A/B testing for targeting, keywords, content, landing pages, and conversions
  • Google Analytics
  • Google Business Page Optimization
  • Squarespace website builder
  • Datadriven website design optimization

You will be responsible for:

  • Initial complete audit of our existing Google Ads account and metrics.
  • Establish baseline for proper conversion metrics and review historic results for Google Ads.
  • Connecting our CRM sales data to Google Ads for accurate measuring of real ROI on ad spend (not just cost per conversion).
  • Continuously optimize Google Ads campaigns to see improving results month over month.
  • Build new landing pages to A/B test against our existing website pages.
  • Optimize landing pages, submission forms, and google ads content for improving results month over month.


The purpose of this role is to continually test and optimize strategies to improve conversions through the Google Ads pipeline with data-driven metrics and weekly result reports.

We spend $10k per month on Google Ads. We want to spend $30k.

It is imperative we set ourselves up for success, accurately track ROAS, and steadily increase our ad spend based on real, verified, ROI.

Contract duration of more than 6 months. with 30 hours per week.

Mandatory skills:
Google Ads, Google Analytics, Pay Per Click Advertising, Squarespace, Web Design, Retargeting, A/B Testing, Analytics, Conversion Rate Optimization, Search Engine Marketing


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