Digital Marketing Manager - Brossard, Canada - Acuity Brands

Acuity Brands
Acuity Brands
Verified Company
Brossard, Canada

1 week ago

Sophia Lee

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Sophia Lee

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Description
Distech Controls' success and reputation are fueled by our world-class team of employees.

We look for qualified individuals who are striving to succeed and that wish to actively contribute to our continued growth.

Distech Controls values its team members and offers them a modern, motivating work environment, and competitive salaries and benefits.


Who is Distech Controls?


Distech Controls is a Canadian-based company located in Brossard, on the South Shore of Montreal (QC), with a European headquarter in Brignais (Lyon), France.

We are proud to be part of the Acuity Brands family since 2015.

Our mission is to connect people with intelligent building solutions for better health, better space, better efficiencies through our forward-thinking technologies and services.

Our passion for innovation, quality and sustainability guides our business on a daily basis, as we light the way to a brilliant, productive and connected world.


Why Work for Distech Controls?

  • Innovative driven company
  • Dynamic workplace
  • Open minded company
  • Fastpaced company
  • Modern work environment designed for our employees Indoor and outdoor bistro areas, lounges, coffee stations

DCI - Distech Controls Inc. (North American headquarter)

  • Continuous professional development program
  • Extensive benefits, including annual performance bonus, group insurance and RRSP program
  • 5 floating days and 3 weeks' vacation from year one (accrual)
  • Reward programs
  • LEED-Certified building
  • Foosball and pingpong tables
  • Situated near quartier Dix30
  • Onsite gym
  • Daily fresh fruit
  • Hot and cold beverages stations
  • Accessible transportation services including OPUS card reader onsite
  • Deep frozen meal prepared by culinary chefs
  • Rewards program

Job Summary:


Reporting to the Vice President of Marketing, the Digital Marketing Manager will play a critical role in helping to develop and implement the overall digital marketing strategy for Distech Controls.


Key Tasks & Responsibilities (Essential Functions):

  • Support the marketing team in creating and executing local and global marketing campaigns to support sales growth and brand awareness goals.
  • Plan, develop and implement effective digital strategies (website, digital campaign, social networks, community management, SEM).
  • Define objectives and measure performance through effective segmentation and a deep understanding of our target verticals and customer personas.
  • Manage association relationships to ensure we are maximizing the benefits of lead generation and thought leadership efforts.
  • Own the tracking, campaign measurement, analytics, and dashboards for regular reporting.
  • Plan and execute A/B testing to optimize and improve our digital performance and costs over time.
  • Monitor and animate the various online communities daily.
  • Develop the editorial strategy, write, test, and optimize marketing copy for campaigns.
  • Collaborate with the design and marketing team on the visual component of advertisements, and potentially designing ads yourself using Adobe solutions.
  • Provide leadership on digital marketing best practices and stay updated on new industry trends to keep our team on the edge of innovation.
  • Provide competitive intelligence and analysis of the market trends.
  • Work closely with other marketing team members on key initiatives and provide backup support or collaboration as needed.
  • Provide direction and coordinate with external vendors as needed.

Experience (minimum experience required):


  • Bachelor's degree in marketing or equivalent.
  • 7 years minimum experience in web marketing and content creation/community management, B2B2C a plus.
  • Previous experience managing multichannel digital marketing campaigns in tech industry, startup organizations, or agency experience.
  • Rockstar written and verbal communication skills in both French and English; must possess the ability to develop hardhitting messaging and copy.
  • A power user of website and marketing tools such as Google Analytics, Google Adwords, LinkedIn, HotJar, SEMRush, Drift, Salesforce, or Pardot.
  • Strong analytical skills and proven ability to use data to optimize campaign performance and inform future strategies.
  • Experience setting up and optimizing campaigns on all major search engines.
  • Confidence in implementing and running A/B tests across copy, landing pages, and creative assets to increase engagement and conversion rates.
  • Detailoriented, with superior project management and followthrough skills.
  • Work well under pressure, in a fastpaced, highvolume, and often ambiguous/fastchanging environment, and effectively and professionally handle challenging issues.
  • Knowledge of HTML, CSS, and JavaScript development and constraints a plus.
  • Previous experience managing website development a plus.
  • Previous experience designing creative assets highly desired.
We value diversity and are an equal opportunity employer. All qualified applicants will be considered
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