Marketing Manager - Tofino

Only for registered members Tofino, Canada

2 weeks ago

Default job background
$70,000 - $85,000 (CAD)
+ Located on traditional Ahousaht territory Wahous Wilderness Lodge offers a unique blend of luxury and adventure nestled in the heart of Clayoquot Sound + Our lodge features 16 premium guest rooms sophisticated lounge restaurant spa facilities eco-tour activities and one-of-a-kind longhouse + Beyond our seasonal eco-tourism activities May to October we also host transformative healing wellness programs for youth adults
+ The Marketing Manager will design manage marketing strategies for WWL from digital channels partnerships deliver on-brand guest communications support lodge growth This role is ideal for someone passionate about meaningful travel sustainability storytelling who enjoys remote work occasional onsite collaboration
+ Key Responsibilities Accommodation & Room Content Write edit compelling descriptions all accommodation types including 16 lodge rooms cabins use website booking channels marketing materials Highlight key features room size amenities private decks views unique design elements Ensure professional photos videos all accommodation units captured updated organized content library Food & Beverage Content Develop polished website promotional copy food beverage offerings including restaurant bar in-room dining Craft menu highlights seasonal culinary features signature dining experiences Coordinate ensure high-quality photography videography dining areas dishes beverage presentations Spa & Activities Content Create website marketing copy spa experiences including sauna cold plunge massage services relaxation areas Produce engaging content guest activities paddleboarding kayaking fishing hiking guided tours wildlife viewing Ensure professional photos videos captured showcasing spa facilities guest activities Cultural Programming Signature Spaces Highlight Longhouse cultural heart Wahous Wilderness Lodge Develop content showcasing cultural programming traditional storytelling cultural shows salmon bake feasts heritage experiences Represent promote local art First Nations culture community-based experiences marketing materials Ensure professional imagery videography captured Longhouse cultural events signature spaces Emphasize lodges cultural authenticity uniqueness experiences across channels Media Visual Asset Production Produce manage high-quality photos videos branded graphics Website social media Email campaigns Print/digital promotions brochures flyers one-pagers Travel agent tour operator collateral Billboards ferry advertising out-home media Capture coordinate aerial/drone footage lodge Longhouse cabins surrounding landscape Website Online Presence Upload manage maintain all marketing content website Ensure Book Now calls-to-action prominent functional aligned PMS/Reservations team Optimize all website content SEO meta titles alt text keywords structured headings Collaborate web developer site visually appealing fast-loading mobile-friendly Tourism Partnerships Alignment Ensure all marketing efforts align Destination BC Indigenous Tourism BC ITBC Tourism Vancouver Island / 4VI Tourism Tofino First Nations cultural tourism networks Develop campaigns content support shared tourism initiatives regional storytelling Represent Wahous marketing opportunities partnerships tourism board collaborations Multi-Channel Marketing Campaign Development Develop social media content strategy prepare initial posting schedule Create marketing collateral trade agent distribution PDFs image banks rate sheets Write design content outdoor transit advertising billboards BC Ferries terminal screens etc Develop press/media kit journalists travel agents influencers Reporting Accountability Provide weekly updates General Manager on marketing progress deliverables asset development Track report key metrics include Website completion Social media engagement growth Media asset library organization completeness Identify gaps operational barriers opportunities propose responsive solutions What You Bring Qualifications 3–5 years experience in-marketing-digital-marketing-or-tourism-marketing ideally hospitality-travel-lodge-resort-adventure-tourism-sector Post-secondary education relevant discipline e.g. -marketing-communications-business-hospitality preferred considered asset Proven track record managing online-marketing-content-creation-social-media-campaigns Proficiency creative-design-tools Canva Adobe-Creative-Suite-similar-platforms Experience working-with-remote/hybrid-environments-small-hospitality-businesses is an asset Strong writing-storytelling-content-creation-skills text-photo-video Familiarity CMS SEO SEM booking-platform-integration digital-analytics Creative strategic thinker able balance brand-storytelling-user-engagement-conversion-goals Organized self-motivated comfortable working independently remote-setting Alignment lodges-values respect land culture sustainability-guest-first-mindset Ability collaborate departments operations-guest-services-leadership Physical Requirements Hybrid-work-model-initially remote occassional-onsite-visits-lodge-content creation-guest-experience-immersion-collaboration as-required Flexibility-in-work-hours-accounting peak-seasons-content-cycles-campaigns Potential-for-water-travel-lodge-onsite photos/videos-guest-experience-review-seasonal-promotions What We Offer Competitive salary based experience $70 000-$85 000 Two weeks vacation start Potential performance-bonus Diverse engaging work environment High level responsibility autonomy Opportunities-professional-growth-learning How-to-Apply Send resume cover-letter tell what makes you perfect fit this role excited join-Wahous-Wilderness-Lodge-team Strong-preference given First-Nation candidates Committed creating diverse workplace-community If require-accommodation-during-selection-process contact-us Only applicants selected interview contacted Elevate-your-career-part-something-extraordinary-Wahous-Wilderness-Lodge
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