Content Marketing Specialist - North York, Canada - Lifemark Health Group

Lifemark Health Group

Verified Company

North York, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Note:
This is a hybrid role, with remote and in-office work. The office is located at 243 Consumers Road, North York, Ontario.

Position Status:
Temporary Full-Time (12 month Contract)

The Content Marketing Specialist plays a key role within the marketing team.

This role is responsible for planning and development of best-in-class marketing and editorial content that resonates with patients and clients while elevating the Lifemark Health Group brand.

Your collaborative nature has you working closely with Subject Matter Experts, clinicians, business segment leads, and marketing colleagues on editorial calendar planning.

You will develop engaging patient and client content ranging from helpful tips and service offerings to education on conditions and acute issues, all in support of business and brand objectives.

Primary Duties and Responsibilities

Editorial calendar content planning
Become a trusted content creator and grow content breadth by working closely with SMEs, clinicians and business segment leaders in the development of blogs and other pieces
Plan, create and/or edit clear, compelling and concise resource material (articles, video storyboards, landing pages, etc.) for and
Develop digital copy that reflects SEO principles and current practices
Support promotion of inperson and virtual conference materials, including slide decks, digital invites, tracking registration, and promotion products
Develop communications for client services
Ensure a strong voice and brand consistency is maintained across integrated channels

Experience & Skills Required

Minimum of 35 years of experience in a content creation, marketing or freelance writer role
Bachelor's degree in English, marketing, journalism or related field
Proven experience as a creative copywriter
Above average writing, editing and proofreading skills
Knowledge of online content strategy and creation
Ability to leverage SEO principles to maximize reach
Strong research skills
Ability to work within tight deadlines
Works well in a team
Detailed oriented
Excellent timemanagement and organizational skills