Programmatic Specialist, CTV and Mobile - Montreal

Job summary

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians As our Programmatic Specialist Connected TV CTV and Mobile you ll be central to our marketing strategies across the rapidly evolving CTV mobile platforms You ll drive our efforts to maximize subscriber acquisition engagement for Radio Canada products including our portfolio of over 40 newsletters three mobile apps From strategic planning campaign optimization data analysis expert consultation your deep understanding of industry trends will keep our teams at the forefront of innovation You will develop document marketing strategies for connected TV FAST channels OTT media plans derived from connected TV mobile app newsletter portfolio strategies monitor new trends emerging advertising formats targeting tracking technologies best practices in CTV mobile spaces define activate marketing tactics within user journey to maximize impact every touchpoint identify recommend best advertising platforms audience segments meet objectives various media ecosystems create maintain best practice guides campaign templates training documents enhance expertise house teams including media planning team set up campaign structures advertising platforms e g DV360 Google Ads Apple Ads ensure CM360 tracking correctly implemented accurate performance measurement where applicable work closely digital editorial distribution teams ensure enterprise strategies mobile seamless align overall objectives monitor budgets optimize investment continuous allocation launch configure digital campaigns established media plans act primary point contact adviser questions related connected TVs mobil apps acquiring new subscribers share emerging trends analysis key learnings relevant teams presentations internal communications track campaigns daily based KPIs actively optimize manage budget delivery stay allocated funds deeply analyze extract insights produce clear reports conduct post-campaign reviews make informed recommendations future initiatives

Job description