Digital Designer - Toronto - Abe

    Abe
    Abe Toronto

    2 days ago

    $70,000 - $95,000 (CAD) per year
    Description

    Digital Designer (Remote Canada) - Future Opening


    Join Abe as our Digital Designer and help shape a bold new direction in social media advertising. This role is centered on performance‑driven design across LinkedIn, Meta, YouTube, and TikTok, where your creative work directly influences business outcomes.

    Job Description


    We're looking for a creative, curious, and ambitious designer who's excited to make their mark in performance‑driven advertising. You'll bring ideas to life across channels like LinkedIn, Meta, YouTube, and TikTok, crafting visuals that stop the scroll and drive results. You'll work closely with cross‑functional teams to design, test, and iterate creative assets that support A/B testing, CRO experiments, and data‑driven marketing initiatives.

    Key Responsibilities

    • Craft compelling design assets such as ad sets and landing pages that drive improvement of digital marketing KPIs.
    • Produce motion graphics and short‑form video cutdowns for social media platforms.
    • Edit existing video assets into high‑performing ad units tailored to platform specifications.
    • Collaborate with media and content teams to align motion creative with audience insights and campaign goals.
    • Support Abe's own marketing with compelling creative that helps us stand out.
    • Maintain brand consistency across static, motion, and video assets while adapting to different audience segments and platforms.
    • Work with client and internal teams to understand business goals, conduct A/B tests, and create data‑driven designs.
    • Design and implement A/B tests and experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
    • Conduct user research, usability testing, and heat‑mapping analysis to validate design decisions.
    • Iterate and refine designs based on feedback, data insights, and testing outcomes.
    • Manage multiple design projects simultaneously, communicating effectively with project managers and stakeholders.
    • Stay updated on industry trends, best practices, and emerging technologies related to CRO and UX design.

    Qualifications

    • Experience:
      • 1‑3 years of graphic design focused on performance‑driven creativity and CRO.
      • At least 1 year of motion graphics experience.
    • Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.
    • Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools.
    • Excellent communication and collaboration skills, capable of working effectively with cross‑functional teams.
    • Knowledge and execution of performance marketing metrics like A/B testing, CRO analytics, heat mapping, and designing for performance‑driven campaigns.

    Benefits

    • Competitive salary: $70,000‑$95,000 CAD, based in Canada.
    • Medical, dental, vision, disability, and life insurance coverage.
    • Employer‑paid health plan (100 % for employee, 50 % for dependents).
    • Mental health support: access to certified therapists and Headspace.
    • Physical health: access to One Medical, physical therapy through Omada, fertility support, virtual workouts.
    • Unlimited PTO, paid holidays, and paid parental leave.
    • Retirement plans: 401(k) with 3 % company match.
    • Annual bonus based on tenure.

    Work Environment


    As a remote‑first company, you will work from anywhere in Canada. Collaboration occurs via Zoom and Slack. A laptop (Mac or PC) and reliable internet are required. Reasonable accommodations are available for qualified individuals with disabilities.

    EEO Statement


    At Directive, we're committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status.


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