Digital Team Lead - Ottawa, Canada - Ashcroft Homes

Description

Choo Communities aims to make daily living simpler, more comfortable, and more meaningful.

The Marketing team dedicates itself to building value for all Choo Community brands by ensuring that their value propositions is communicated in a relevant, engaging, and consistent manner.

Our values include authenticity, creativity, caring and determination.

We are looking for a Digital Team Lead to help us grow leads and engagement across all our brand platforms, including Envie, Alavida Lifestyles, reStays, reResidences and Choo Communities commercial and residential rentals.

Reporting to the Director of Digital Marketing and working alongside the Director of Brand Marketing and Communications, the Digital Team Lead will support the strategic marketing and lead generation strategies to meet the Company's lead generation and revenue targets.

Key Responsibilities

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
• Identifies trends and insights and strategically optimizes spend and performance
• Works alongside key players to develop and traffic campaign assets
• Measures analyzes, and reports the performance of all digital marketing campaigns and assesses against goals.
• Works collaboratively with General Managers and Sales teams of each property to understand their needs and market segments
• Develops survey and research tools to understand the market better
• Monitors and responds to Google reviews.
• Updates and monitors directory ads
• Plans, actions and monitors key SEO initiatives, including backlinks and blog articles.
• Assists brand marketing team with content needs when needed

Qualifications/Skills:

• 2+ years of experience in Digital Marketing (SEO, analytics, ads, content)
• Proven ability to engage, connect and build an audience across multiple channels
• Proven success in creating Digital and Content Marketing Strategies
• Strength in interpreting analytics, communicating results, formulating a strategy and brief creation
• Knowledge of Google Analytics
• An asset is knowledge of Google, Facebook, Kijiji, Rentsynch, Expedia and Tripadvisor ad platforms and real estate policies.
• Ability to take the initiative and multitask; can work under pressure with tight deadlines and evolving priorities with multiple internal clients and brands.
• Collaborative and curious team player, eager to share ideas and connect with people to start and maintain a relevant conversation
• Energetic, organized, positive and resultsoriented Ashcroft Homes is an equal opportunity employer that values diversity and inclusion. We are committed to providing barrierfree and accessible employment practices. Ashcroft Homes will provide accommodation to people with disabilities upon request throughout our recruitment process.

Choo Communities is an equal opportunity employer that values diversity and inclusion. We are committed to providing barrier-free and accessible employment practices. Choo Communities will provide accommodation to people with disabilities upon request throughout our recruitment process.