Branding Manager - Remote, Canada - EyeCarePro

Description

_EyeCarePro_ is the industry leading digital marketing agency serving American and Canadian optometry practices. We are a virtual company, employing a global team of Web Development, SEO, Marketing, Sales and Customer Support experts.

We are looking to hire a creative, tech savvy and efficient
Branding Manager to join the marketing team.


Job Summary:

The
Branding Manager is responsible for overseeing the development and execution of brand strategies and creative design initiatives.

This role requires a highly creative and strategic individual who can lead cross-functional teams to deliver exceptional brand experiences that resonate with customers and drive long-term loyalty.

Key Responsibilities:

• Develop and execute brand strategies, including product positioning, brand architecture, messaging, and communication plans.
• Monitor and analyze brand performance metrics and adjust strategies as needed to optimize brand performance and drive growth.
• Collaborate with crossfunctional teams to ensure alignment and integration of brand strategies across all channels and touchpoints.
• Conduct market research, competitive analysis, and customer insights to inform brand strategies and identify growth opportunities.
• Manage relationships with external agencies and vendors to ensure highquality deliverables and timely execution of brand initiatives.

Must be able to work 9-5 EST, Mon-Friday.

• Bachelor's degree in Marketing, Graphic Design, or related field; MBA preferred.
• At least 7 years of experience in brand management and design roles, preferably in an agency setting or software or ecommerce industries.
• Strong strategic thinking, analytical, and problemsolving skills.
• Proven track record of developing and executing successful brand strategies that drive growth and profitability.
• Excellent communication and interpersonal skills with the ability to influence and collaborate crossfunctionally.
• Experience managing external agencies and vendors to deliver highquality results.
• Strong leadership skills with the ability to lead and mentor junior team members.
• Experience in graphic design, including proficiency in Adobe Creative Suite and other design software.
• Experience working in a fastpaced and dynamic environment with a high degree of ambiguity and change.