Media Experts - canada - Mediabrands

    Mediabrands
    Mediabrands canada

    7 hours ago

    Description

    Position Summary

    As an Analyst on the Audience and Analytics team, you will be positioned for rapid growth and gain hands-on experience working on advanced marketing analysis and audience projects. You will create, innovate, and guide the analytics process, and suggest recommendations on how to improve. You will work with engaged client teams, a variety of media, audience and analytics platforms, and data sources that are supported by a strong internal system. This role can be worked from our Toronto, Montreal or Vancouver offices.

    Key Responsibilities

    Providing audience and analytics services to our customers:

  • Collect and analyze web analytics data to identify business trends and opportunities. Create dashboards using a variety of visualization tools (ex: Analytics reporting, Audience performance/testing). Cearly communicate results to internal & external stakeholders.
  • Auditing of web analytic set-ups, recommendations for improvement and supporting implementation as needed
  • Working collaboratively with planning teams conduct audience research analysis to identify target audiences for clients. Develop and implement audience segmentation strategies using proprietary and syndicated tools
  • Develop point-of-view documents for internal & external stakeholders on audience & analytics topics (ex: technology partners, measurement best practices, privacy, etc.)

    • Developing optimal processes for performing analytics

  • Be the subject matter expert and educate the extended team on learnings across the various platforms

    • Work with Director of Audience & Analytics to create packaged Audience & Analytics products

  • Work closely with internal teams to identify client business needs and look for opportunities to create customized analyses to measure overall Audience and Media Performance
  • Draw on expertise of functional experts within internal teams to continually develop skills and capabilities

    • Desired Skills & Experience

    Your Knowledge:

  • Demonstrated understanding of web analytic platforms and tagging structures, for Google Analytics 4, Adobe Analytics and other analytic tools, in particular Adobe Launch and GTM
  • Data visualization experience (Tableau, Data Studio, etc.)
  • Strong interpersonal, written, and verbal communication skills
  • Basic Knowledge of digital media reporting platforms such as DCM, SA360, Facebook, DSPs and other digital reporting platforms
  • Media Research tools (Nielsen, Comscore, Vividata, Pathmatics)
  • Strong analytical abilities and quantitative skills
  • Demonstrated critical thinking and problem-solving abilities
  • Ability to multi-task and take initiative

    • Your Skills & Requirements:

  • Google Analytics certification or Adobe Analytics equivalent with experience managing and manipulating accounts, properties, and views.
  • 1+ years of experience in Marketing Analytics, Performance Analytics, Programming, Relational Database Work, or Relevant Academic Experience.
  • Experience in media research tools
  • Strong proficiency in use of Microsoft Excel and power point
  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
  • Excellent interpersonal skills: able to maintain positive working relationships with a wide set of internal and external contacts
  • Technically-minded with a desire to learn about data, marketing and the future of adtech
  • Ability to make the complex simple when describing processes to audiences who might not be so expert in martech

    • Working collaboratively with Canada's most iconic brands, Media Experts' mission is to forge deeper connections with consumers. Our comprehensive view of this diverse and ever-changing landscape allows us to create impactful integrated media solutions. Since 1981, we have stood out as pioneers, thought leaders and mavericks. Our playbook for success is built on innovative approaches and unique technologies and is firmly rooted in our culture of care and commitment to our partners and collaborators. We are uniquely positioned to help our clients win in the Canada of today and tomorrow.

    Media Experts is a leading full-service media agency delivering integrated solutions for clients such as Bell Canada, Honda, Netflix, Interac, Moosehead, Pizza Pizza, Royal Canadian Mint and Specsavers. With three offices strategically located in Montreal, Toronto, and Vancouver, Media Experts is part of the IPG Mediabrands network. For more information, please visit . 

    What's in it for you?

    • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

    • A flexible hybrid work model that works for you.

    • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

    • A chance to be part of and grow within a global network of agencies.

    • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

    Media Experts is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to . 

  • Work in company

    Account Manager, Brand

    Only for registered members

    The Account Management team focuses on building and maintaining relationships with existing clients. · e.g. first responder to data/budget/performance requests of media campaigns · Simplify & share depth of knowledge of both account-specific and Flipp-specific topics in order to ...

    Canada

    1 month ago

  • Work in company

    Public Relations Manager, Security

    Only for registered members

    · We're seeking an expert Communications Manager to support Elastic's AI-powered security platforms and solutions, while also serving as the lead communications advisor to our CISO and Security leadership team.They will combine strategic thinking and hands-on execution to build ...

    Canada

    6 days ago

  • Work in company

    Early Careers Program Manager

    Only for registered members

    The Early Careers Program Manager will lead end‑to‑end student hiring strategies for multiple business groups. · They will shape and drive internal and external branding initiatives, · leveraging social media to promote the Canada Student Program. · ...

    Kanata

    3 weeks ago

  • Work in company

    Default Template

    Only for registered members

    Who we are · About Stripe · Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mi ...

    Canada Full time

    5 days ago

  • Work in company

    Digital Program Manager

    Only for registered members

    A Digital Program Manager position at Valtech in Montreal or Toronto. · ...

    Canada $115,000 - $145,000 (CAD) Full time

    6 days ago

  • Work in company

    Community Manager

    Only for registered members

    · At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital br ...

    Canada $50,000 - $80,000 (CAD) per year

    22 hours ago

  • Work in company

    Vertical Lead, Commerce

    Only for registered members

    +As part of StackAdapt's Vertical & Performance Solutions team, the Lead, Commerce Solutions will own the strategy, development, · and execution of end-to-end commerce-focused solutions across StackAdapt's programmatic advertising platform.</p+ ...

    Canada

    2 weeks ago

  • Work in company

    Global Marketing Performance Manager

    Only for registered members

    The Global Marketing Performance Manager is responsible for owning advanced marketing performance measurement, analysis, and insight generation across digital, ecommerce, and growth marketing initiatives. · 5 years of experience in a quantitative data driven field. · 4-year degre ...

    Canada

    1 month ago

  • Work in company

    Video Production Specialist

    Only for registered members

    · Are you a video production expert eager to shape the future of AI? Large‑scale language models are evolving from clever chatbots into powerful engines of creative production. With high‑quality training data, tomorrow's AI can democratize world‑class media creation, keep pace w ...

    Canada $55,000 - $90,000 (CAD) per year

    4 hours ago

  • Work in company

    Early Careers Program Manager

    Only for registered members

    Description · Duration: April 2026 to October 2027 · Location: Hybrid, Ottawa, CA (600 March Road) · The Early Careers Program Manager will lead end‑to‑end student hiring strategies for multiple business groups, taking full ownership of planning and execution.  · The role is resp ...

    Canada

    22 hours ago

  • Work in company

    Account Manager

    Only for registered members

    Flipp's Account Management team focuses on building and maintaining relationships with existing clients. · ...

    Canada

    3 weeks ago

  • Work in company

    Sales Associate-Color

    Only for registered members

    The Color & Curl Concierge / Colour & Curl Specialist is our steward to the industry, demonstrating our dominance in all things color related and in talent development. · ...

    Kanata Full time

    1 month ago

  • Work in company

    Graphic Designer

    Only for registered members

    · At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital br ...

    Canada $60,000 - $75,000 (USD) per year

    22 hours ago

  • Work in company

    Social Media Producer

    Only for registered members

    We're looking for someone who can think strategically about social while also being responsible for creating content and bringing strong social-first video editing skillsLaunch bold story first content formatsExecute evolve Cority's social media strategyAmply internal voices acro ...

    Canada

    1 month ago

  • Work in company

    Growth Marketing Manager

    Only for registered members

    Growth Marketing Manager (Canada) · We are seeking a Growth Marketing Manager to join our team in a full-time role. You will work alongside our marketing team to strategize and execute on a range of growth marketing campaigns that disruptive brands leverage to grow exponentially ...

    Canada $95,000 - $145,000 (CAD) per year

    22 hours ago

  • Work in company

    Senior Backend Engineer

    Only for registered members

    Betr is seeking a highly skilled Senior Backend Engineer to join their team. The primary focus of this role will be contributing to the development and expansion of our current Laravel-based betting platform. · ...

    Canada

    6 days ago

  • Work in company

    Events & Projects Coordinator

    Only for registered members

    Events & Projects Coordinator · COMPETITION NO. SS26-07 · About · Durham College: · Durham College (DC) is a leading post-secondary institution that · supports students to develop career-ready skills for the ever-changing job · market. With a focus on experiential learning, led b ...

    Canada

    22 hours ago

  • The Product Marketing Manager will build awareness and drive demand for real-time broadcast graphics products and services through effective product marketing strategies. · ...

    Canada

    6 days ago

  • Work in company

    Senior Backend Engineer

    Only for registered members

    We're seeking a highly skilled Senior Backend Engineer to join our team. The primary focus of this role will be contributing to the development and expansion of our current Laravel-based betting platform, utilizing your strong PHP skills. Additionally, this role will involve work ...

    Canada $95,000 - $145,000 (CAD) per year

    6 days ago

  • Work in company

    Senior Backend Engineer

    Only for registered members

    · The Betr team is seeking a highly skilled Senior Backend Engineer to join their team.This role will involve contributing to the development and expansion of our current Laravel-based betting platform, utilizing your strong PHP skills. · ...

    Canada $95,000 - $145,000 (CAD) per year

    6 days ago

  • Work in company

    Strategy Lead

    Only for registered members

    · At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital br ...

    Canada

    4 days ago

Jobs