Manager, E-commerce Analytics - Thornhill, Canada - Grainger Canada

Grainger Canada

Verified Company

Thornhill, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

DE L'OFFRE
:

The
eCommerce Analytics Manager at Grainger Canada is responsible for collecting and leveraging multiple sources of website data, managing website analytical tools to provide insights and identify trends in online activity and sales.

This position ensures that the value of web data and insights is well understood and optimized by all eCommerce functional areas to make decisions about the eCommerce roadmap.

This individual reports to the Director, Digital Experience Analytics and plays a key role in "understanding the customer" and optimizing the website user experience.

This role is a hybrid role

KEY DUTIES AND RESPONSIBILITIES:

Manage website monitoring tools, including Adobe Analytics, Adobe Target and Audience Manager
Partner with Grainger Canada Strategic Marketing and critical functions at W.W. Grainger to develop roadmap of tools and techniques for website analytics
Develop and distribute accurate website reporting using a variety of tools and data sources
Partner with key stakeholders to turn findings into actionable insights

This includes:

- site traffic and click-stream navigation patterns
- site search and browse behavior
- eMarketing program effectiveness

Own and execute A/B testing roadmap. Conduct testing, analyze results and recommend improvements to web design and content
Work with technology partners to determine and implement site tagging and tracking requirements
Develop processes and procedures to ensure ongoing data quality and integrity
Provide insight, forecasts and business cases to inform project prioritization
Work in partnership with internal and external stakeholders to enable targeted efforts through first

- and third-party data

Manage one eCommerce analyst to achieve these objectives

PROFIL REQUI
-
EXPERIENCE/QUALIFICATIONS:

Bachelor's degree in Business/Marketing/Statistics/Finance or equivalent combination of education and experience
Experience with customer data platform (CDP) is an asset, preferably Adobe Experience Platform
Strong communication and presentation skills (written and verbal)
Ability to work independently with strong selfmanagement

Grainger offers a competitive benefits package, which includes both physical and mental wellbeing programs, as well as learning and development opportunities.

Grainger is an Equal Opportunity Workplace.

All applicants who we believe to be qualified will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, or disability.

Accommodations are available on request for all persons with disabilities taking part in the selection process.