Digital Recruitment Officer - Oshawa, Canada - Ontario Tech University

Ontario Tech University

Verified Company

Oshawa, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Digital Recruitment Officer

Tracking Code:
req1003

Faculty/Department:
Office of the Registrar

Number of Positions:1

Appointment Type:
Full-Time Continuing

Hours of Work: 35 hours per week

Salary Range:
Level - Starting Salary, Step 1 $62,834

Posting Date:
February 20, 2024

Closing Date:
February 26, 2024

Job Summary:

The Digital Recruitment Officer will be responsible for digital recruiting and conversion of high quality students to Ontario Tech through a variety of digital channels and means.

By creating and developing content, copy, multimedia and utilizing various communication channels (web, digital, social media, SMS, presentations, CRM etc.) to promote the Ontario Tech brand and programs and through the support of virtual recruitment activities, the Officer will work to execute the digital recruitment plans.

This role will engage with prospective Ontario Tech students through digital means such as virtual fairs, webinars, live chat and 1-on-1 meetings.

Responsibilities/accountabilities:

Content & Digital Creation

Utilize ecommunication tools, advertising tools and virtual platforms (including Social Media) to increase applicant marketshare and meet institutional enrolment goals
Increases brand awareness of Ontario Tech to prospective students to grow enrolment through virtual channel content and creation
Ensure a cohesive representation of Ontario Tech brand and messaging across virtual events and fairs

CRM and CMS

Implement integrations, develop processes and maintain the Customer Relationship Management (CRM) system to proactively target and nurture assigned leads and applicants. This is including and not limited to integrations, lists, landing pages, forms, data mining, web pages, etc.
Utilize the Content Management System (CMS) to create landing pages, content pages, and recruitment and admissions related web pages
Generates prospective student leads through digital means
Optimize university websites (central, faculty etc.) for prospective student engagement

Data Analysis & Research

Research trends and analyze data to support enrolment targets
Stay apprised of digital recruitment opportunities that Ontario Tech could leverage to create awareness to prospective students (ie. virtual/digital events, external blogs and podcasts)
Extensive data mining of CRM data and usage to recommend and implement continued improvements to the practice of student recruitment
Provide feedback, content, communication support, ideas and recommendations for improving the Ontario Tech brand, recruitment communication and marketing collateral, events and general recruitment initiatives
Maintain knowledge of best practices and current digital trends regarding content and marketing to diverse target audiences

Outreach & Engagement

Reach out to prospective students to offer support throughout the recruitment, admissions and registration process to keep students interested, engaged and committed as they transition to becoming an Ontario Tech student
Act as a firstpoint of contact and respond to queries related to university admission requirements, programs, services and Student Life, using a variety of communication platforms, such as Live Chat, SMS, form submission, etc.
Execute digital recruitment initiatives (such as webinars) that engage students with Ontario Tech programs and facilities to a variety of audiences
Increase brand awareness of Ontario Tech to grow enrolment through virtual presentations and fairs

Required Skills:

Strong technical and multimedia skills
Ability to make informed data driven decisions to digital, marketing and sales processes
Ability to create CRM campaigns including development, audience segmentation, triggers and automations
Exceptional writing ability, and solid grasp of AODA and CP style, including the ability to be creative and write in a variety of styles (e.g. straight news, promotional, advertising, human interest, etc.) on tight deadlines
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community
Demonstrated oral and written communication skills with an emphasis on presentation to external contacts
Proficiency in using advanced features associated with the current versions of Word, Excel, Access, Photoshop, video editing software and PowerPoint required
Flexibility to work irregular hours at peak recruitment times to accommodate campaigns and webinars
Ability to multitask and maintain an organized and effective personal work environment

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Strong organizational and administrative skills, with the proven ability to keep current on changes and trends in the university environment

Required Education:

Completion of a fouryear university program, specifically in a discipline related to digital marketing, communications, marketing, journalism/mediarelated field.
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