Digital Marketing Manager - Calgary, Canada - Preventous Cosmetic Medicine

Description

Preventous Cosmetic Medicine and Collaborative Health is growing, and we are looking for a dynamic and passionate
Digital Marketing Manager to join our team and play a pivotal role in leading our organizational Marketing efforts.

We are looking for a talented and collaborative individual to own the broader Marketing function across the company and lead a small, internal Marketing team while managing external agency partners in the collective pursuit of business objectives.

This is a tremendous opportunity for impact and leadership in the exciting and evolving medical cosmetic space.

This role has a high degree of agency within an established business that operates with a startup mentality, providing an exciting, fast-paced environment to grow your career.

Key Responsibilities

• Embrace rolling up your sleeves and wearing multiple hats to
  be a working leader on a small team, leading by example and with conviction

-
Operationalize our Marketing efforts with an emphasis on Digital Marketing tactics and channels to
drive growth and success toward business objectives

• Employ a deeply datadriven approach to
  establish comprehensive, highlevel reporting frameworks across channels, campaigns, and functions to promote ownership, visibility, and accountability

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Own and advance our strategic SEO efforts to maximize visibility through organic search by collaborating with external agency partners, keeping up with the fast-changing search landscape, and being hands-on with both strategy and implementation
-
Own and advance our Performance Marketing channels by working with external agency partners to plan and execute compelling campaigns paid across channels, optimizing budget/spend, and being accountable to growth-critical KPIs

• Continually
  monitor and optimize our inbound acquisition funnel with a laserfocus on driving traffic, qualified leads, and conversions

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Provide leadership and oversight to our internal creative team to ensure alignment with broader Marketing efforts across channels and teams
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Provide leadership and oversight on ancillary Marketing activities across the organization like PR, organic Social Media, events, sponsorships, etc
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Own the annual and quarterly Marketing budget and make strategic recommendations and adjustments based on insight, data, and performance
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Own the intake of competing tasks and initiatives from across the company and prioritize work based on impact, effort and organizational need
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Lead customer engagement efforts to promote a "customer-led" mentality and inform effective segmentation, targeting, and messaging across all touchpoints
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Lead, mentor, and advocate for a small, internal team of marketers and designers and encourage their career growth and skill development, while promoting a culture of care for their work and their colleagues


What we're looking for
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Demonstrated expertise in Digital Marketing (5+ years) and experience with strategically driving successful business results through thoughtful and impactful Marketing campaigns
-
A background in functional or people leadership in either a professional or personal context, or a passionate ambition toward leadership

• A
  Bachelor's degree in Marketing, Business, or a related field is preferred but not required
• A specific emphasis on experience and
  expertise in developing SEM (SEO/Paid Search) Paid Social digital channels:
• A
  deep proficiency with foundational Digital Marketing tools and analytical platforms such as (or parallel to) Google Analytics/Optimizely/Hotjar, SEM Rush/Ahrefs/Moz, Hubspot, Google/Meta/Bing Ads, MailChimp/ActiveCampaign/Klaviyo, Shopify/WordPress etc
• A
  datadriven mindset and a keen eye toward A/B Testing and CRO (Conversion Rate Optimization) with the ability to effectively balance analytics and intuitive judgment toward consistent, incremental success

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Experience with working in CMS platforms like WordPress and Shopify

• Experience or
  familiarity with the medical, cosmetic, or beauty industries is beneficial but not required

Who we're looking for
-
An experienced and strategic Digital Marketing professional who will actively engage in the business, its underlying drivers, and its people

• A
  handson, working leader who understands how to effectively be a "playercoach", leading both from the top or through their work
• A
  resultsoriented Marketer who values being proactive rather than reactive and gets satisfaction from driving their numbers up and to the right

-
A highly organized, detail-oriented project and people manager who will advocate for their team, for their own decisions, and for the business at large

• An
  organizational bridgebuilder
  and ally to the senior leadership team who can manage multiple stakeholders and competing priorities with confidence
• An ability to think on their feet, be agile, and **independently drive timely deci