Coordinator, Marketing - Toronto, Canada - The Estée Lauder Companies

Sophia Lee

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Sophia Lee

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Description

MARKETING COMMUNICATIONS

  • Responsible for maintenance and input of seasonal comparison file for all retailers (advertising, retailer promotions, events etc.) manage and update regularly
  • Ongoing maintenance of Seasonal Marketing Calendars for all retailers
  • Support the field through the weekly updating of brand newsletters, calendars, event trackers, 360's etc
  • Access forecasting site on a weekly basis to print out new launch bulletins for Marketing Manager and provide data support as needed
  • Participate in key market meetings, compile notes, follow up actions
  • Partner with marketing manager to lead the logistics of planning and executing national sales meetings, retailer meetings and any events where marketing communication will be the focus
  • Support marketing Manager to pull data from NPD reports and contribute to monthly review deck which will identify key competitive activity and winners in specific product categories
  • Support visual merchandising team to obtain brand assets and craft key messaging for consumer facing materials

PRICING

  • Support marketing Manager in maintaining all pricing documentation (i

e:
3 year pricing document, Competitive Pricing updates etc)

  • Competitive pricing research as required to support the Marketing Director in seasonal pricing review
  • Validate pricing for all advertising and open sell materials

RETAIL MARKETING

  • Work as a liaison between the retail accounts and marketing team to support retailer initiatives
  • Provide retailers with all promotional information i.e.
GWP & PWP qualifiers, values etc.

  • Support the marketing manager on all seasonal marketing and retailer presentations
  • Meeting setup as required
  • Create documents to support seasonal retailer meetings i.e. On Counters, Seasonal Calendars
  • Place product/sample orders as required for meetings, PR and coop support
  • Perform regular audits of to ensure integrity of content and lead the problem solving if disconnects occur
  • Support marketing and advertising initiatives as needed
  • Budget tracking and maintenance for the marketing team

SAMPLES

  • Work with global team to ensure that samples are on track to ship as per sample plan
  • Track all samples on Master Tracker
  • Partner with sales team on shipment planning and allocation to stores

GENERAL

  • Competitive analysis: report monthly on noteworthy activity from the identified competitive set including minimum 1 field day a month
  • Coordination of all French translations
  • Work with marketing Director to track and manage marketing budget. Enter all planned spend into corporate tracking program (passport)
  • Pull reports from data warehouse as required
  • Respond and assist the Field Sales Team with Marketing questions/concerns
  • Coordinate all incoming marketing inquiries as necessary
  • Participate in special tasks and projects as assigned
  • Master all corporate tools designed to support the marketing function including: Passport, PO Creation, Infolink, NA Pricing, Anaplan and other tools as needed.

Qualifications

  • 2+ Years previous marketing/administrative experience
  • Post-Secondary Degree/Diploma Required
  • Similar work experience in cosmetics industry and retail environment preferred
  • Knowledge in social and digital marketing preferred
  • Must possess excellent organization and communication skills
  • Strong attention to detail, excellent followup
  • Excellent Computer Skills required: Word, Excel, Powerpoint Knowledge of Data Warehouse and Passport System preferred

Job:
Marketing


Primary Location:
Americas-CA-ON-Toronto


Job Type:
Standard


Schedule:
Full-time


Shift: 1st (Day) Shift


Job Number: 230455

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.

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