Sales/community Relations Manager - Greater Toronto Area, Canada - Eldercare Consulting Inc.

Description

Job Description - Sales/Community Relations Manager - Retirement Residence
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Reports to:_ General Manager and/or Management Company

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Qualifications:_

• Graduate of a post-secondary sales and marketing program or related programs.

Previous employment in a health care/hospitality setting an asset.

Demonstrated understanding of/empathy for the needs of seniors.

• Experience in developing and implementing sales and/or marketing plans, public and community relations campaigns and special events.
• Experience in developing and managing budgets.
• Knowledge of and experience in the seniors' market, public health sector and private health sector.
• Experience in event planning.
• Experience with Customer Relationship Management systems.

Demonstrated experience in managing a budget.

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Physical Demands:_

• Sitting for extended periods at a desk for computer/typing work.
• Standing for extended periods of time as required.
• Walking short distances and up/down staircases.
• Typing and/or use of a computer keyboard proficiently.
• Pulling/pushing/lifting to open and/or relocate binders, carts, etc. up to 10lbs.
• Reading/seeing documentation both in paper format and on a computer screen for extended periods of time.
• Hearing differences in phone ring tones and/or in fire system horns or alerts for emergency response purposes.
• Speaking/communicating in front of audiences and with individuals.

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Responsibilities:_

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Planning_

Develop and implement annual and quarterly sales and marketing plans that will introduce and bring the following groups on-site or initiate contact with the residence:

• Community influencers
• public health care providers such as case managers, discharge planners, social workers, therapists, doctors, community associations, senior centre, etc. directors
• Private health care providers
• Family influencers
• Eligible seniors
• Referral sources existing prospects in the database, trust companies, financial planners, bankers, lawyers, real estate agents, politicians, clergy, etc.

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Prospect Management_

• Work closely with the General Manager and Management staff to maximize the number of prospects that become residents.
• Keep updated and supervise the maintenance of a completed and current lead management and prospect database that includes: prospects, community influencers, family influencers, etc.
• Closely monitor the residence's wait list to ensure vacancies to needs are promptly addressed and prospects on the wait list are regularly communicated with.
• With the General Manager, review the status of the resident population on a regular basis in order to proactively work on potential vacancies.
• Ensure that regular communication regarding upcoming potential move-outs and move-ins is shared with the Management team.

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Marketing_

• Create a marketing plan for the year and manage the marketing budget.
• Research, plan, budget and coordinate the execution of on-site and off-site marketing events that attract prospects and referral sources.
• Plan, budget and coordinate regular "one-on-one" meetings with community influencers and seniors' groups that will educate and keep them current on the residence's offerings and services. Seek out and negotiate sponsorships if possible.
• Research local community publications and newspapers for advertising appropriateness and editorial opportunities.
• Review competition availability, status and offerings on a regular basis.

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Tour and Sales Management_

• Train designated staff to conduct tours.
• Develop a 7-day rotating schedule for on_
  -_site staff, including self, to receive prospects and conduct tours.
• Book and conduct tours of the residence with prospects, family and community influencers.
• Conduct prompt and appropriate follow-up on all visits and inquiries.
• Call-out to all leads in the existing database to maximize all opportunities available to have potential clients become a resident.
• Manage the overall leasing process from start to finish - prospect to resident.
• Complete paperwork for all new rentals, and maintain current and in-depth content knowledge of the residence's Residency Agreement, Information Package and Resident Handbook.
• Ensure model suites and/or show rooms are in proper order and always ready for tours.

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Administration and Reporting_

• Assume responsibility for all administrative duties related to managing the database and prompt communication with prospects.
• Complete all marketing reports promptly and correctly.
• Attend and present community activities at marketing meetings, and conferences if applicable.
• Keep the General Manager apprised on community issues or concerns before they negatively impact residents, staff or prospect.

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Job Description:
Risk Management and General Safety_

• Partners with community team to ensure community is in compliance with Occupational Healt