Influencer Marketing Manager - Toronto, Canada - Open Farm

Open Farm

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Who we are:
Headquartered in Toronto, Open Farm is one of the fastest growing CPG companies in North America.

We are transforming the way people feed their pets, with a focus on producing premium, healthy food, and treats, all ethically sourced from farm-to-bowl.

**Reasons to join Open Farm
The opportunity to grow, develop and make an impact with a mission driven, dynamic and fast-growing company

Hybrid work environment that allows you to work from home three days a week

Pet friendly office with many pet perks, including pet food subsidy, pet care subsidy, pet insurance discounts, and more

Full suite of benefits with an emphasis on Wellness, including company wide Wellness Days throughout the year, annual Wellness Stiped, subscriptions to Better Help, generous vacation time and personal days, volunteer days, and more

We are looking for an Influencer Marketing Manager with a demonstrated passion for nurturing external relationships, scaling partnership programs and digital storytelling.

This role will report to the Senior Marketing Manager, Digital and work closely with senior leadership across the organization to ensure the following responsibilities are delivered with care, quality, and excellence.

Key Responsibilities:

Manage, execute, and maintain a multitiered, datadriven influencer marketing program, both paid and earned in the US and Canada
Play a lead role in prospecting, negotiating and securing influencers into Open Farm's inhouse ambassador program.
Develop creative guidelines and briefs that ladder into evergreen brand messaging and tentpoles.
Approve all content and track go live dates to ensure full budget utilization.
Analyze and track performance to identify areas of opportunity and improvement; generate monthly KPI reports in partnership with team.
Agency management and cross functional team collaboration: ensure stakeholders ladder up to critical business goals.

What you bring to the table:

3 to 5 years of experience specializing in influencer marketing and social media with paid and earned influencer content.
Proven success scaling influencer programs and driving awareness.
Strong left and rightside brain with deep knowledge in pursuing creative and relevant content and a data lover with excellent analytical skills to optimize plans in market.
Deeply engaged in culture and all major social media platforms.
Strong negotiation skills and industry knowledge of contract best practices.
Strong organizational, communication and presentation skills to tell actionable stories with data.
Ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a highly challenging environment.
Low ego, get it done attitude with a desire to roll up sleeves and dig into the details to drive value for the business.

Our Values
We Raise the Bar \u007C We Keep the Barn Doors Open \u007C We Graze Lightly \u007C We Lead the Pack \u007C We are Inspired by Our Customers \u007C We Have Fun Doing It