Manager, Marketing - Brampton, Canada - Newell Brands

Newell Brands

Verified Company

Brampton, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Job Title:
Manager, Marketing - Outdoor _38_ Recreation

Location:
Brampton, ON - hybrid model 3x2

Reports to:
Sr. Manager Country Marketing

Position Overview:

Key Responsibilities:

Adapt the global brand strategy for the segment and Country.

Included would be leadership of brand foundational tools:
brand pyramid, brand positioning, brand architecture, product assortment, value/pricing proposition and winning aspiration compared to competition.

Drive the P_38_L statement through strong financial management, improved profitability targets, cost cutting (when appropriate) and complexity reduction.
Demonstrated evidence of translating business priorities into brand objectives, strategies and plans.
Understand how to effectively inspire and delight consumers through product performance, pricing and positioning.
Successful management of P_38_Ls, including how to price product to derive maximum value, how to reduce unwanted costs, managing inventory effectively, balancing financial risks, maximizing marketing and promotion expense and forecasting future performance.
Develop omnichannel strategic plan identifying where to play and how to win for assigned brands and categories.
Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best in class PDPs, etc.
Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement.
Drive impactful omnichannel brand communication understanding and defining the brand personality, key messaging vehicles (online and traditional) and brand image guidelines.
Work across the business units with all key functions
Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal as well as centralized support teams to drive profitable sales for the brands.

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Required Experience/Qualifications:

A fouryear college degree, MBA preferred.
5+ years of brand management experience including deep marketing, innovation and general management experience.
Demonstrates the ability to understand the similarities and differences between countries and cultures which is built into strategies and plans.
Industry experience in CPG and hardlines, with proven ability to be successful with both.
Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
If you feel you need accommodation because of illness or disability, please do not hesitate to contact Human Resources at at your earliest convenience. You will also be briefed on the Company's policies regarding accommodation and the Accessibility for Ontarians with Disabilities Act ("AODA") during your orientation process._

Newell Brands (

NASDAQ:
NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer-s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.