Manager, Strategic Marketing - Toronto, Canada - University of Toronto

University of Toronto

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Date Posted:01/02/2023

Req ID: 29064

Faculty/Division:
School of Management

Department:
Rotman Commerce

Campus:
St. George (Downtown Toronto)

Position Number: 35418

Description:

About us:

The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada's commercial and financial capital.

Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose:
to create value for business and society.

We make a fundamental promise - Here's where it changes - to our students, our partners and the broader community.

Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life.

Your opportunity:

The Rotman Commerce program is offered jointly by the Rotman School of Management and the Faculty of Arts and Science.

It is a highly respected, highly competitive program within the business, financial and academic communities.

Rotman Commerce serves approximately 3200 in-program undergraduate business students as well as over 17,000 graduates of the Bachelor of Commerce program.

Rotman Commerce offers its students a rich and rigorous academic program alongside ample opportunities to develop themselves personally and professionally.

As the Manager, Strategic Marketing & Communications, you will serve as a source of creative marketing ideas and promotional approaches for Rotman Commerce ensuring that the Rotman brand is advanced and that Rotman Commerce is positioned to continue to grow and compete in what is now an extremely competitive market for undergraduate business students.

Your responsibilities will include:

Developing a comprehensive and integrated marketing strategy
Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
Developing and implementing marketing plans to support business development and revenuegenerating strategies and/or activities
Developing and maintaining standards and styles for visual and interface design of digital platforms
Analyzing market data to determine trends and effectiveness of programs and initiatives; conducting detailed analysis to inform management decision making
Creating and editing documents
Advising on branding strategies and attributes to support initiatives
Implementing a plan to build brand profiles within the marketplace and amongst target groups

Qualifications:

Essential Qualifications:

Bachelor's Degree with a focus on marketing, public relations or mass communications; or acceptable combination of equivalent education and experience
Minimum five (5) years experience in marketing and communications, preferably in the postsecondary education sector and business school environment
Demonstrated experience planning and implementing integrated communication projects is required
Experience developing, implementing and evaluating marketing communication campaigns, marketing research projects, brand development initiatives and overseeing the creation, development and management of webbased and social media marketing communication tools
Relevant experience with market and competitor research skills, ability to facilitate focus groups, design and implement surveys and develop and write proposals
Strong project management skills with a successful track record in managing a variety of creative, persuasive and costeffective marketing communication projects, from conceptual stages through delivery and followup/evaluation, including proven experience in outsourcing graphic design, advertising, or other creative services
Excellent copywriting and editing skills, including knowledge of English grammar and spelling; and the ability to edit and proofread
Ability to manage multiple priorities while meeting deadlines and budgets
Strong interpersonal skills; ability to work well with others across multiple departments; ability to resolve conflict
Superior oral and written communication skills, including welldeveloped presentation/public speaking skills and abilities
Proficient with personal computers and appropriate software packages including word processing, online content management systems, spreadsheets, databases and web and desktop publishing/graphic design
Knowledge of the latest electronic and social media marketing tools and approaches such as web practices and learning portals

Assets (Nonessential):

Experience in, and an understanding of, the competitive nature of the business school environment

To be successful in this role you will be:

Articulate
Diplomatic
Discerning
Multitasker
Persuasive
Resourceful

Notes:

This is a term from March 2023 to September 2024

Closing Date: 02/15/2023, 11:59PM ET

Employee Group:

USW

Appointment Type:
Budget - Term

Schedule:
Full-Time

**Pay Scal