Facebook Ads Expert – Audit for U.S. Home Improvement Campaigns
5 hours ago
Job description
Job DescriptionWe are seeking a high-level Facebook Ads Consultant to perform a comprehensive audit of our current lead generation campaigns.
We specialize in the home improvement sector (e.g., roofing, HVAC, remodeling) and need an expert who deeply understands the nuances of the United States market and local service-based advertising.
We are not looking for ongoing management at this stage.We need a "second pair of eyes" to review our existing setup, validate our successes, and identify critical areas for improvement.
Scope of WorkCreative & Copy Audit:
Evaluate if our messaging resonates with U.S. homeowners and follows industry best practices.
Targeting & Funnel Review:
Analyze our local targeting strategies and lead-capture flow.
Technical Health Check:
Review pixel data, conversion events, and tracking accuracy.
Actionable Insights:
Deliver a Loom video or written report detailing "Quick Wins" and long-term strategic adjustments.
Requirements
Market Mastery:
Extensive experience running ads specifically for U.S.-based home improvement or local service companies.
Industry Expert:
Deep knowledge of lead generation for high-ticket home services.
Communication:
Ability to provide clear, professional feedback in English.
Availability:
Must be able to communicate during U.S. business hours for a brief kickoff/wrap-up call.
Budget & Project Type
Type:
One-time project (Fixed Price).
Budget:
$200 – $600 (Commensurate with experience and depth of audit).
Contract duration of less than 1 month.
Mandatory skills:
Facebook, Facebook Advertising, Facebook Ad Campaign, Facebook Ads Manager
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