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- Responsible for client relationship management, project tracking and organization
- Responsible for day to day oversight on campaigns, with a particular focus on reporting and optimization
- Analyzing campaign performance daily, compiling/checking reports from partners and CM360 and working towards optimization
- Gathering and analyzing marketing, industry, and geographic landscape research to determine how best to respond to the client's advertising and media needs
- Understanding marketing objectives and how they translate into media
- Developing an understanding of the client's business and competitive landscape
- Overseeing budget allocations across media resulting in strategic and effective media plans
- Presenting plans to the client, and guiding planners on development and creation of strategy and decks
- Clearly communicating media objectives, strategies and executional guidelines to execution teams and external partners
- Maintaining strong relationships with media suppliers
- Utilization and knowledge of syndicated media, research, and other data resources
- Active ownership of internal and external status documents and meetings
- Developing POVs
- Collecting and managing data to ensure monthly billing is accurate and on time
- Understanding of the digital performance marketing ecosystem
- 2-3 years experience planning online and offline channels with emphasis on digital and performance media
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
- Strong written and verbal communication and presentation skills
- Demonstrated experience in negotiation
- Able to work successfully within a team, owning projects and knowing when to delegate to manage a high volume client, while meeting deadlines
- Demonstrated critical thinking and problem solving abilities
- Strong analytical abilities & proficiency in math
- Ability to effectively utilize media research and reporting resources
- Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
Senior Media Planner - Toronto, Canada - Spark Foundry
Description
Job Description
This Senior Planner at Spark will be a performance-media leader on a broader strategy team, which pursues and activates against data and meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner's key skillset includes analytical skills, math proficiency, and a solid understanding of how to tie platform reporting to consumer actions and behavior. Attention to detail, comfort presenting, and an ability to coach are all essential.
Spark has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.
Responsibilities
Qualifications