Community Marketing Specialist - Niagara, Ontario

About GrowBuildLearn · GrowBuildLearn (GBL) is a social impact enterprise combining smart hydroponic technology, AI-powered education support, and immersive STEM curriculum to address food security and educational engagement challenges. Our mission is to empower individuals and c ...

Job description

About GrowBuildLearn

GrowBuildLearn (GBL) is a social impact enterprise combining smart hydroponic technology, AI-powered education support, and immersive STEM curriculum to address food security and educational engagement challenges. Our mission is to empower individuals and communities to grow food, build sustainable systems, and learn together.

We're creating innovative solutions that make year-round food production accessible while delivering engaging hands-on STEM education to schools and communities across Ontario.

OJCP Funding & Eligibilit

yThis position is funded through the Ontario Job Creation Partnerships (OJCP) program
. To be eligible for this opportunity, you must meet the following requirements

• :Be an Ontario residen
• tCurrently unemployed or working less than 20 hours per wee
• kActively seeking full-time employmen
• tMeet ONE of the following criteria
• :Currently receiving EI benefits, O
• RReceived EI benefits within the previous 60 months, O
• RHas paid EI premiums (deductions taken off your pay stub) in at least 3 of the last 10 year

**s

Position Overvi**

ewLead digital marketing and social media strategy leveraging AI tools to promote GrowBuildLearn's programs and engage diverse audiences. Create compelling content using AI-powered platforms, manage online communities, and use digital marketing tools to amplify the organization's reach across schools, families, community organizations, and potential partners while advancing the mission of food security education and environmental sustainabilit

y.

This role is perfect for digital-native marketers, social media managers, or content creators who are excited about using AI tools to maximize impact and reach, particularly those passionate about education and environmental caus

**es.

Key Responsibili**

tiesAI-Powered Content Creation & Digital Marketing (

• 40%)Leverage AI tools (ChatGPT, Claude, Midjourney, DALL-E, etc.) to create compelling marketing content at s
• caleUse AI writing assistants to develop blog posts, social media copy, email campaigns, and website con
• tentGenerate AI-powered graphics, illustrations, and visual content for social media and marketing mater
• ialsExperiment with AI video tools for creating educational and promotional video con
• tentOptimize content using AI-powered SEO and content analysis t
• oolsCreate AI-assisted design templates and marketing collateral using Canva, Adobe Express, or sim
• ilarDevelop content calendars and coordinate campaigns across multiple digital chan

**nels

Social Media Management & Community Engagement**

• (35%)Manage social media presence across platforms (Instagram, Facebook, LinkedIn, TikTok, You
• Tube)Create and schedule engaging social content that resonates with diverse audi
• encesBuild and moderate online communities for program participants, educators, and suppo
• rtersEngage with followers, respond to inquiries, and foster meaningful conversa
• tionsCoordinate user-generated content campaigns and participant testimo
• nialsManage online monthly "Grow Challenges" and engagement initia
• tivesTrack social media metrics and analyze performance using platform anal

**ytics

Account Management & Digital Strategy**

• (25%)Implement and optimize email marketing campaigns using AI-powered segmentation and personali
• zationManage website content updates and blog publ
• ishingOversee digital advertising campaigns (Meta Ads, Google Ads) with AI optimi
• zationUse AI tools for audience research, persona development, and tar
• getingMaintain brand consistency across all digital touch

**points

Job Requi**

**rements

Education & Ex**

• periencePost-secondary diploma or degree in marketing, communications, digital media, or relat
• ed field2-3 years experience in digital marketing, social media management, or content
• creationDemonstrated experience using AI tools for content creation, design, or m

**arketing

AI & Technic**

• al SkillsHands-on experience with AI writing tools (ChatGPT, Claude, Jasper, , or
• similar)Familiarity with AI image generation tools (Midjourney, DALL-E, Stable Diffusion, or
• similar)Experience using AI-powered design tools (Canva AI, Adobe Firefly, or
• similar)Proficiency with social media platforms and scheduling tools (Hootsuite, Buffer, Later, M
• etricool)Experience with email marketing platforms (Mailchimp, Constant Contact, or
• similar)Knowledge of AI-powered analytics and optimizat
• ion toolsUnderstanding of prompt engineering and how to get best results from
• AI toolsComfortable learning and experimenting with new AI tec

hnologiesCore Marketi

• ng SkillsStrong writing and editing skills with attention to br
• and voiceVisual design sense and ability to create engaging
• graphicsUnderstanding of SEO, social media algorithms, and digital marketing best
• practicesExperience with Google Analytics, Facebook Insights, and social media
• analyticsBasic photography and video editing skills (or AI-enhanced capa
• bilities)Project management and ability to handle multiple campaigns simul

**taneously

Core Co**

• mpetenciesCreative storytelling ability with empathy for diverse
• audiencesData-driven mindset with ability to analyze metrics and optimize
• campaignsHighly organized with excellent time managem
• ent skillsSelf-motivated and comfortable working ind
• ependentlyCollaborative team player with entrepreneuri
• al mindsetAdaptable and excited about emerging te
• chnologiesPassion for social impact, environmental sustainability, and educatio

**nal equity

Preferred Qualifications (Nice to Have, But Not**

• Required)Experience marketing educational programs or nonprofit/social enterprise
• initiativesKnowledge of accessibility best practices for digital content (WCAG
• standards)Experience with AI video tools (Synthesia, Runway ML, Descript,
• or similar)Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce Marke
• ting Cloud)Advanced video production and edi
• ting skillsExperience with paid social advertising and campaign o
• ptimizationUnderstanding of food security issues, environmental education, or STEM
• programmingExperience with community organizing or grassroot
• s marketingKnowledge of influencer marketing and partnershi
• p campaignsBilingual (English/French) or other languages relevant to target
• communitiesExperience with WordPress or other content managem

**ent systems

Compensation &a**

• mp; BenefitsCompetitive hourly wage based on experience (minimum $18/hour at 40 hou
• rs per week)Flexible hybrid/remote work
• arrangementProfessional development o
• pportunitiesEquipment provid
• ed as neededAccess to AI tool subscriptions and digital marketi
• ng platformsMeaningful work with direct s

**ocial impact

Wor**

k EnvironmentThis hybrid role offers significant flexibility for content creation and digital marketing work from home, with occasional presence at the GBL office in Niagara for team collaboration, content capture at events, and strategic planning. Schedule includes some evening and weekend work during events, program launches, and campaigns with flexibility during weekdays to balance. Occasional travel to schools and community sites in Niagara Region for content creation, photography, and program documentation. Work is primarily computer-based with creative flexibility for when and where y

**ou work best.

Our Commitment to Diversity**

& InclusionGrowBuildLearn is committed to building a diverse team that reflects the communities we serve. We strongly encourage applications from individuals who identify as Black, Indigenous, and People of Color (BIPOC), persons with disabilities, members of 2SLGBTQ+ communities, and individuals from underserv

ed communities.We are committed to providing an inclusive and barrier-free work environment. If you require accommodation during the application or interview process, please let us know and we will work with you to m

*eet your needs.

Empowering communities to grow food, build sustainable systems, and*

learn together.