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- Building strong relationships with local, regional, and national media outlets
- Building strong relationships with industry publications and their authors/editors
- Working closely with the Advertising, Brand and, especially, the Corporate Voice teams to curate content for distribution
- Implementing and managing Digital Engagement tools to maximize the organization's share of voice and sentiment across all mediums
- Staying informed of current and future government policy that may affect the organization and its customers and working with internal stakeholders to respond
- Developing and managing an organizational strategy that strengthens relationships with government officials
- Developing materials for internal and external use; including but not limited to, position statements, talking points, white papers, etc.
- Collaborating with credible industry advocates to support areas of common interest
- When applicable, participating in lobbying efforts for key government policy considerations
- Crafting and managing a comprehensive sponsorship strategy to maximize the organization's impact in the communities in which we operate
- Strategically using sponsorship dollars in order to achieve corporate objectives through community engagement initiatives
- Playing a lead role in high-impact sponsorships to ensure maximum activation
- Quantifying the value of community opportunities to optimize our investment to impact ratio
- Building strong relationships with internal stakeholders in order to fully understand their challenges and opportunities
- Developing and managing strategies to create and distribute stronger internal communication tactics (emails, town halls, newsletters, publications, employee contests and more)
- Exploring and implementing internal communication/engagement tools such as Facebook Workplace, Microsoft Yammer, or others
- If necessary, being the lead in the development of issue management strategies
- Speaking on behalf of Brandt from time to time at events such as tradeshows, press conferences and other special events
- Leading skills in communication (written and verbal)
- Team-oriented and willing to collaborate with specialized groups in content creation
- A drive to expand knowledgebase to fully understand corporate objectives
- 10+ years of experience in a PR, Communications or Media role
- University degree in an applicable field
VP of Public Relations - Regina, Canada - Brandt
Description
Corporate Marketing & Advertising
Regina, SK• ID:
• Full-Time/Regular
Brandt is currently looking to fill a Vice President of Public Relations & Community Engagement position in our Regina, SK location.
The role of VP of Public Relations & Community Engagement will be to understand our business objectives and leverage their specialized knowledge of the media, and other non-market communication channels, to help achieve corporate goals. Specific responsibilities include, but are not limited to, the following:
Duties & Responibilities
Media Relations
Government Relations
Sponsorship & Community Engagement
Internal Communications
Issues Management
Public Speaking
#LI-onsite
Required Skills
Required Experience