Email Marketing Associate - Toronto, Canada - EcoVadis
Description
Company Description:
- Work smart, have fun and make an impact_
Our purpose is to guide all companies toward a sustainable world.
EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology.
We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.
Feel valued for your contribution.
Learn more about our team and culture on EcoVadis careers page. If you have questions about the company or open roles you can chat with an insider.
EcoVadis is seeking an experienced Digital Marketing and Operations Associate who can pour their creative energy into our mission to make the world's supply chains more sustainable.
This versatile Digital Marketing and Operations Associate role will work with the marketing leadership team to execute stakeholders' strategy, evaluate internal needs, maintain systems, and evangelize within the company to support lead generation, inspire clients to expand their EcoVadis programs, and broaden EcoVadis thought leadership position in the market in CSR and sustainable procurement.
Your responsibilities will include (without being limited to):
- Use understanding of customer lifecycles and open access strategy to develop and implement complex customer journeys and drive submissions, usage, and awareness
- Map journey flows and messaging, and achieve buyin with stakeholders
- Manage all aspects of campaigns, including scheduling, some copywriting, audience targeting, editing, proofreading, deploying, and analysis
- Complete technical builds of journeys in our marketing platform and manage related aspects including data tables and web tags
- Recommend campaign testing strategies and ensure the execution and analysis of tests to inform improvements to marketing activities
- Proactively make recommendations to improve and automate processes
Qualifications
- 1+ years of experience managing Hubspot instance or similar marketing automation tool
- Strong experience and technical skills in marketing automation platforms
- Experience of planning, implementing and measuring digital marketing campaigns
- Experience building effective customer journeys and workflows
- Highly detailoriented with strong project management skills proven ability to own and execute on several projects at once and deliver results
- Solutionsfocussed approach and demonstrated creativity in problem solving
- Ability to analyze and interpret results to make recommendations
- Effective relationship management skills with a successful track record of collaborating crossfunctionally to deliver quality campaigns and programs
- Creative, curious, and critical thinker, constantly searching for and tapping into new opportunities to impact and achieve success metrics and KPI targets
- Strong communication and organizational skills able to multitask successfully across multiple (potentially competing) priorities in a dynamic, fastpaced culture
- Business proficiency in English is a must, proficiency in other languages would be a plus
- Marketing Automation tools: Pardot, Hubspot, Marketo and similar (required)
- Salesforce Knowledge (a plus)
- Google suite (ads, analytics, tag manager etc) (a plus)
- Sales Cadence tools (Salesloft or Outreach) (a plus)
- Content management platforms (a plus)
- Ecommerce (a plus)
Additional Information
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Beginning: April 2024:
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Full-time position (After probation period):
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Location: Toronto
In return for your expertise and energy, we offer:
- Casual and very friendly work environment
- Opportunity to work in a truly international atmosphere
- Base salary + variable compensation plan
- GRSP and TFSA matching program available
- Health, Wellness, and Dental Benefits
- Life Insurance, Critical Illness, Accidental death, longterm disability insurance
- Flexitime
- Home office allowance program
- Work from home & work from anywhere policy
- Employee referral bonus policy
- Paid employee volunteer day
- Access to online learning library
- Free virtual Yoga/Pilates
- Virtual and inperson team building events
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