Retirement Living Consultant - Toronto, Canada - The Dunfield Retirement Residence

The Dunfield Retirement Residence

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Summary:

The Retirement living Consultant / Leasing specialist is under the direction of the Director of Sales and Marketing and is an exceptional relationship curator, responsible for developing and promoting compelling sales strategies and initiatives that exceed customer expectations and sales and occupancy targets.

This role will lead with curiosity, integrity and entrepreneurialism, setting the highest standards of excellence.

The Retirement living Consultant / Leasing specialist is a trusted partner and Brand Ambassador by establishing rapport with outstanding emotional intelligence and empathy, resulting in unparalleled resident and family satisfaction.

The Dunfield Retirement Residence team is dedicated to managing and promoting our purpose to create exceptional living experiences through design, service and sustainability.

Responsibilities:

Sales and Marketing

Leverage The Dunfield's consultative sales process to increase tours and lease suites, focused on achieving 100% occupancy, employing a relationship focused sales approach
Manage the entire sales process from inquiry to tour to creative follow up and events, resulting in a high tour to deposit to movein conversions
Manage wait lists and elevate wait relationship with The Dunfield community

- community-based outreach programs to promote The Dunfield's brand within the North Toronto catchment area.

Contribute to the cultivation of a dedicated and dynamic team
Ensure the effective and efficient operation of all aspects of the sales strategy in accordance with current policies and procedures as set out by Director of Sales and Marketing.
Maintain quality relationships by providing support, information, and guidance, leading to future qualified referrals.
Responsible for proactively managing the sales pipeline, including generating leads, building trust with potential residents and their families
Maintain and update lead management software on a daily basis. Accurately record and capture data from our CRM to maintain accurate sales forecasts.
Provide inperson and virtual tours to prospective clients.
Provide constructive input to the Management Team regarding services to residents and families ensuring that our standards are met and exceeded.
Implement and monitor community outreach and partnership opportunities
Implement, monitor and achieve budgets and marketing plans
Promote and execute marketing plans
Provide input on occupancy projections, suite rental rates and increases

Competitive Data

Maintain an awareness of industry trends and their impact on the residence
Build qualified lead base, ensuring fulsome documentation of daily activities with leads, outreach and community partners
Track sales, marketing and outreach data in the CRM database and identify opportunities for growth
Maintain an uptodate knowledge of local competition. i.e. rates, services and amenities, market growth, competition expansion

Promotion /Advertising / Outreach

Increase The Dunfield's online presence by ensuring uptodate content of The Dunfield's website ensure all images, floor plans, virtual tours, testimonials, COVID pages, etc are current
Identify suitable advertising placements, marketing initiatives, community events, and outreach opportunities to increase the availability of qualified leads
Work closely with our thirdparty advertising agency on strategic marketing plans and provide input on collateral, marketing, and digital copy.
Actively manage The Dunfield's social media platforms, such as but not limited to: Twitter, Facebook, and Instagram.
Ensure that all promotional items meet company standards.
Maintain an uptodate CRM for prospective resident list for mail outs.
Identify appropriate advertising placements, community relations, sponsorship opportunities
Ensure that all promotional items meet company standards
Develop strategies for increasing opportunities with the professional groups that will drive sales targets.
An ability to build, develop and maintain lasting relationships with corporate partners, key business associates, and prospective residents and their substitute decision makers.
Able to build and maintain lasting relationships with key community partners

Resident / Family Service

Provide assistance during the movein process and continue to liaise with new residents and families to ensure a smooth transition into The Dunfield. referring Move Manager partners to elevate the movein process
Ensure resolution and documentation of any issues related specifically to sales and marketing
Ensure that all complaints and issues are directed to the General Manager

Education / Technical Qualifications:

Post-Secondary Degree or Diploma in Business, Marketing or a related field
5 years of experience as a sales or marketing representative (or a related occupation) are required; prior experience working for a luxury brand is an asset
Proficiency