Outreach Marketing Consultant - Kingston, Canada - PEAK CAMPUS CANADA, INC.

PEAK CAMPUS CANADA, INC.

Verified Company

Kingston, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Outreach Marketing Consultant is a key contributor to motivating the onsite leasing team and will help the Property Manager and Leasing Manager to develop and create marketing campaigns, programs, and initiatives to drive prospect traffic to the property.

providing a positive community experience to residents and effectively market and lease apartments to prospective residents.

This position is split between two key responsibilities for driving traffic and qualified leads to the property (10 hours per week outreach marketing, 30 hours per week leasing consultant responsibilities) and will play a key role in the property hitting budgeted occupancy.

What You'll Do:

Maintain an excellent customer service relationship by adhering to the Peak Service Standards
Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment
Analyze submarket trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
Work with the Leasing Manager to assist in building relationships with local colleges and universities, vendors, and prospects
Make recommendations regarding the completion of effective outreach marketing, onsite curb appeal efforts in building positive awareness about the property within the local neighborhood and community
Participate in driving sales at the community through review of models or show units, and providing recommendations related to promotional collateral
Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
Accurately prepare and have a thorough knowledge of all leaserelated paperwork
Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
Assist Leasing Manager and Property Manager in reviewing, and managing all property promotional items
Assist Leasing Manager with planning and hosting of resident events
Write up and file service requests from residents upon receipt
Contribute to the general upkeep and cleaning of office, common areas and model
Assist residents with the movein and moveout processes
Assist in the performance of the turn process
Adhere to the Peak Customer Service Standards
Adhere to Peak policies and procedures
Greet prospective residents and show model, market ready units and common areas
Respond to internet leads, answer prospect calls, and conduct property tours following the guidelines outlined in the training materials
Contribute to optimizing occupancy while maximizing leased rent
Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios, and work to achieve and exceed budgeted occupancy percentages
Maintain thorough product knowledge of the property and competition
Perform various administrative tasks
Assist with market surveys, as needed
Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
Inspect units on a quarterly basis as well as prior to movein
Develop monthly outreach property marketing plans
Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
Assist in the completion of market surveys and leasing reports as required
Accurately prepare and have a thorough knowledge of all leaserelated paperwork
Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
Manage ILS provider, website updates, internet advertising and bulk advertising opportunities

What You'll Need:

Experience in multifamily or student housing sales, leasing, or marketing is preferred
High degree of proficiency in PowerPoint, MS Word, and Excel
Must be proficient in social networking: Facebook, Instagram, YouTube, LinkedIn, & Twitter and other emerging platforms
Bachelor's degree in Marketing, Communications, Business, Real Estate, or another related field is preferred
Excellent customer service skills while maintaining the highest standards of professionalism
Strong verbal and written communication skills
Selfstarter and can multitask while having the ability to work independently within identified parameters
A team player attitude
Ability to read and write English fluently
Ability to perform basic to intermediate math
Computer literacy required

Physical/ Scheduling Requirements:

The physical and scheduling demands described here are representative of those that must be met by an employee to successfully perform the essential funct