Online Marketing Specialist - Toronto, ON, Canada - Grant Thornton
Description
Where everyone's friendly and helps each other out? Except here we're all professionals and there isn't a mayor or a general store.
What we're trying to say is that we're a large and growing professional services firm that still feels like a community.
We employ over 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live.
We're building a thriving organization that's purpose driven and still want to remember what your favourite milkshake flavour is.
As a Digital Marketing Specialist, you will play a crucial role in developing and executing digital marketing strategies to enhance the online presence and visibility of our brand.
You will be responsible for optimizing our website, supporting digital campaigns, and employing various online marketing techniques to drive traffic, generate leads, and increase conversions.
The ideal candidate will possess a strong blend of technical, creative, and analytical skills to contribute to the success of the Marketing and Communications team.
As a Digital Marketing Specialist your responsibilities will include:Website
Support the Website Manager and the rest of the digital team to plan and execute digital strategy
Coordinate with the content team to ensure consistency and alignment with overall marketing objectives
Create, maintain, and update marketing content on our website, and other digital marketing materials on an ongoing basis
SEO
Conduct regular audits of the company website to ensure optimal performance, user experience, and adherence to
SEObest practices
Implement and oversee search engine optimization (SEO) strategies to improve organic search rankings
Support the coordination, execution, and reporting of paid Social Media advertising campaigns
Monitor and report on website analytics to help identify opportunities for enhancement
Utilize data-driven insights to refine campaign strategies and improve performance
A/B test and analyse results to maximize campaign effectiveness
Utilize analytics tools to track and analyse website traffic, user behaviour, and campaign performance
Make data-driven recommendations to optimize digital marketing efforts
Think you've got what it takes to be a Digital Marketing Specialist? You have a degree or diploma in Marketing or equivalent work experience
You have a minimum of 3-5 years of experience in successfully delivering digital marketing programs
Content Management Systems (WordPress, Episerver, etc) is required
Understanding of
SEObest practices
o Web Analytics (Google Analytics - GA4, Google Data Studio, etc.)
o Utilizing various social media channels for paid campaigns (LinkedIn, Facebook)
o Graphic design software (Adobe Creative Suite)
o Microsoft Word, Excel, PowerPoint and Visio
o HTML/CSS experience is an asset
Experience building and executing social media campaigns
You are resourceful with an ability to incorporate ingenuity in the provision of creative solutions that meet client needs
You are fiercely committed to helping our clients, colleagues and communities thrive
At Grant Thornton we're focused on making a difference in the lives of our clients, our colleagues and our communities.