Digital Marketing Analyst - London, Canada - Carfax

Carfax
Carfax
Verified Company
London, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

Join Team CARFAX as a Digital Marketing Analyst
Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers.

We're more than just a company:
We help millions of consumers make more-informed decisions every day.

We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment.


One last thing:
Our four-day week continues in Summer 2023


What you'll be doing:


  • Analyze user behavior, cohorts and funnel analysis in order to drive insights for Product and Marketing teams.
  • Communicate the effectiveness of new product launches, site changes and Paid Media initiatives.
  • Perform indepth analysis around audiences and attribution to drive recommendations that drive ROAS.
  • Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics/Pixel implementation.
  • Manage the production of reporting, analysis and report automation
  • Utilize Tag Manager to setup, deploy pixels, and integrate with other Martech technologies
  • Develop dataLayer and pixel implementation for development teams to implement on both Web and Mobile Apps.

What we're looking for:


  • Minimum 3 years' experience with Adobe Analytics
  • Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, GTM, Website Governance and Compliance Technology)
  • Experience in Tag Management (GTM, Adobe Launch) implementation and configuration
  • Excellent command/highly proficient in spoken English
  • Proven track record for problem solving and quality assurance (QA) for Product and Analytics implementations
  • Results oriented strong focus on achieving revenue, conversion, sales and other marketing goals. Ability to use metrics to manage programs and measure success
  • Proactive and selfmotivated with a strong sense of ownership. Identifies what needs to be done and has a bias toward action.
  • Highly analytical and detail oriented with both web and business analysis skills
  • Ability to translate, communicate, and distil metrics into a digestible, actionable marketing framework
  • Proficiency with R, Python, or SQL is a plus

What's in it for you:


  • Competitive compensation, benefits and generous timeoff policies
  • 4Day summer work weeks and a winter holiday break
  • 401(k) / RRSP matching
  • Annual bonus program
  • Casual, dogfriendly, and innovative office spaces

Don't just take our word for it:

  • 10X Virginia Business Best Places to Work
  • 9X Washingtonian Great Places to Work
  • 9X Washington Post Top Workplace
  • St. Louis Post-Dispatch Best Places to Work
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