Analyst, Global Brand Insights hybrid - Vancouver, Canada - Lululemon

Lululemon

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits.

Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well.

We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team:

The Global Brand Insights team is a trusted partner in the development of long and shortrange brand, community, and guest experience strategies. Our team enables brand, community, impact, and guest experience strategy development through the design, management, execution, analysis, synthesis, and delivery of consumer, competitive and cultural global insights.
Key activities for our team include conducting primary (qualitative and quantitative) and secondary research to understand the behaviours, perceptions, values, and attitudes of lululemon's current and potential global guests, brand equity across global markets, and developing, refining and evaluating the performance of brand and community initiatives.

a day in the life:

The Senior Analyst, Global Brand Insights will be responsible for supporting across the Global Brand Insights function projects, including the Global Brand Health Tracker, Qualitative and Quantitative Ad-Hoc Brand and Guest Research, and Trends Analysis.

The Analyst, Global Brand Insights, is crucial in supporting the powerful delivery of customer, category and competitor insights to inform and evaluate lululemon's brand strategies and initiatives and responsibilities may include:

Support throughout market research process, including discovery and intake, proposal development and evaluation, vendor onboarding, questionnaire/ discussion guide design, data visualization, analysis, and reporting.
Across a wide variety of projects, support in delivering compelling visualizations and reporting, with an emphasis on generating meaningful, and actionable insights, implications and recommendations.
Leverage and synthesize insights from a large and diverse range of primary and secondary market research sources to support across Global Brand Insights project needs.
Stay up to date on consumer and industry trends to surface up fresh insights and strategic implementations as it relates to the category and consumer
Work crossfunctionally with internal teams to ensure insights are wellrounded and brought to life in a way that both validates and inspires.
Ongoing support in delivering both standardized and custom Global Brand Health Tracking reports and analyses.
Support in establishing systems, processes and templates to support the socialization of the Global Brand Health Tracking including dashboards, reports, and scorecards.

qualifications:

2+ years of relevant market research and analytics experience designing, executing, and analyzing large quantitative market research studies and qualitative research
You're naturally curious and love problem solving you enjoy getting to the core of an issue through investigation and analysis, and you can take data to insights and ultimately to action
Experience supporting a large brand health tracker and working closely with external suppliers to ensure business objectives are met on time and on budget
Proven ability collaborating with others teamwork makes the dream work
You're a storyteller and can transform data into concise and compelling information through strong analytical, visualization, and report writing capabilities
You're proactive, with great attention to detail
A passion for market research, consumer insights, brand tracking and the activewear apparel industry

must haves

Acknowledge the presence of choice in every moment and take personal responsibility for your life.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Communicate with honesty and kindness and create the space for others to do the same.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Foster connection by putting people first and building trusting relationships.
Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

Additional Notes
Immigration support is potentially available for this role.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. In addition to our competitive Total Rewards offering, we also have personal and professional development offerings. Our offerings recognize our teams for their performance and support whole person development, including suppo