Marketing Specialist - Edmonton, Canada - Drivewyze

Drivewyze

Verified Company

Edmonton, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Who Are We:

Drivewyze is more than just a tech company - we are a connected truck solutions leader that is revolutionizing safety and sustainability in commercial vehicle transportation.

We are committed to bettering the experience of drivers, fleets, and public agencies towards a vision of zero crashes, zero fatalities, and a sustainable transportation system.

We are on a mission to revolutionize highway safety and efficiency and we are looking for great talent to be part of our success story.

Our Drivewyze Marketing team defines our brand voice and style and the truly creative and ground-breaking ways that we communicate with our prospects and customers.

As someone who helps create, deploy, and measure the results of our marketing campaigns, and who helps feed our sales funnel, you'll play a key role in our success.

What You'll Be Doing:

This role will help create powerful messaging tailored for our diverse markets and users, delivered through many different digital channels.

Here, you will get a chance to show off your excellent visual and written content creation, and campaign and project management skills.

You will touch almost every marketing team project, by brainstorming on engaging campaigns and collaborating on collateral development, your creative work will resonate with targeted customers and prospects and will be delivered in the form of an online newsletter, blog, social media images, slides, books, videos, campaigns and more.

Location:
Edmonton (Hybrid) - would report to office twice per week

Reports to:
Marketing Director, Creative Content

**This is a temporary role that is expected to last until November 30, 2024, with the possibility of extension

Job Accountabilities include but are not limited to:

Collaborating with stakeholders to develop project briefs, set timelines, and report on project progress. A key focus of this role will be developing project plans, coordinating activities, and ensuring projects plan progress against plan.
Assisting with the creation and maintenance of marketing content, case studies, sales collateral and presentations, sales and customer training materials, videos, advertising, social media content, event messaging, and other publicfacing messaging. At times this will include conceptualizing, designing, and executing a variety of collateral, developing layouts for production, and working with Adobe Creative source files in a graphic design capacity.
Leading social media efforts, including content planning and engagement to support partner and other business unit activities

This includes:

Developing and executing brandaligned social media content plans.
Creating engaging content across platforms, edit posts, and promote campaigns.
Managing a consistent, highquality social media posting schedule.
Responding to queries professionally and promptly.
Supporting social influencer programs and events for brand exposure.
Staying updated on social media marketing best practices and trends.
Asset management within the Creative Content ecosystem
Analyzing channel and campaign performance and analytics, tracking, measuring, and reporting on results, and recommending opportunities for improvement.
Coordinating with crossfunctional teams to gather assets for marketing digital channels.
Performing additional tasks to support the marketing team.

Requirements:

Bachelor's degree in graphic design, journalism, communications, marketing, or a relevant field. Equivalent experience will also be considered.
23 years' experience in a corporate or agency setting providing social media expertise and graphic design.
Proficient with Adobe Creative Suite, Illustrator, Photoshop, InDesign, Microsoft Office and PowerPoint
Proficient in social media channel management and analytics tools.
Excellent multitasking, time management, and attention to detail.
Adaptable to fastpaced environments.
Strong written and verbal communication skills in social media.
Strong team player with interpersonal skills.

We understand great talent may come from a variety of workplace experiences and backgrounds. A better future depends on new and diverse voices at the table. We'd love to hear from you

By joining us you will enjoy:

Great people to work with in an inclusive and collaborative culture
Medical and Dental benefits
Flexible work options
Social initiatives virtual games and contests, pickle ball, basketball, ping pong, foosball, darts, you name your game

Work with us because you believe in what we do.
Want to be part of a team whose mission is to save lives by reducing commercial transportation fatalities? How about being part of a tech company that continues to disrupt industry with new ideas?
Although technically, we have been in business for almost 20 years, we are proud to have maintained a start-up feel with each team member acting like owners modeling our values: